The buildign was completed in 1984 as the headquarters of the telecommunications giant AT&T. Philip Johnson and John Burgee designed a the postmodern tower at 550 Madison that has been the subject of a series of controversial renovations over the last two years. Today, as part of the major overhaul of the skyscraper led by architecture firm Snøhetta, the developer, The Olayan Group, has released the first look at its minimal lobby.
The new design for  the entrance of the tower in Midtown Manhattan by Gensler, show us many changes made to the lobby's historic postmodern design, the renderings use a basic material palette of darker bronze and terrazzo, and show that previously dark stone walls and ceilings will be clad in pieces of honed white marble.

While Gensler's new bright space contrasts from the previously dark and dimly lit interiors, the firm said the design is "grounded in a respect" for the original space. Philippe Paré claims in a press release is a “powerful expression of the building’s character.” Recessed lighting embedded in the ceiling arcs and cutaways creates a formal distinction with a minimal hand.

The lobby is designed to connect to Snøhetta’s proposed garden, which should be visible through the lobby’s rear windows (though the outdoor space will only be accessible through side doors). 550 Madison is the youngest building to receive landmark status in New York, though only the exterior is protected; the original interior was demolished early last year.

Four elevators and security machines will also be added to the lobby, as part of Snøhetta's reconfiguration of the building. There is also a large, dark grid of glass with rectangular windows that separates the lobby from Madison Avenue. It is in an expansive arch shape as a nod to the building's original arched entrance and portico.

Additionally, the pair of mural created by American visual artist Dorothea Rockburne that were added in 1994 when Sony owned the building—and that some feared would be destroyed or moved—will remain in its current place, in a “sky lobby” seven stories high above the ground floor. The forms in the tiles pictured in the lobby’s floor vaguely seem to echo the shapes of the 30-foot-by-29–foot pair of paintings.

The former AT&T Building is expected to reopen in 2020 as a multi-tenant office tower with LEED Platinum certification and will include ground-floor retail and expanded public space.
Read more
Read less

More information

Philip Johnson was born in Cleveland, Ohio. He was descended from the Jansen family of New Amsterdam, and included among his ancestors the Huguenot Jacques Cortelyou, who laid out the first town plan of New Amsterdam for Peter Stuyvesant. He attended the Hackley School, in Tarrytown, New York, and then studied at Harvard University as an undergraduate, where he focused on history and philosophy, particularly the work of the Pre-Socratic philosophers. Johnson interrupted his education with several extended trips to Europe. These trips became the pivotal moment of his education; he visited Chartres, the Parthenon, and many other ancient monuments, becoming increasingly fascinated with architecture.

In 1928 Johnson met with architect Ludwig Mies van der Rohe, who was at the time designing the German Pavilion for the 1929 Barcelona International Exposition. The meeting was a revelation for Johnson and formed the basis for a lifelong relationship of both collaboration and competition.

Johnson returned from Germany as a proselytizer for the new architecture. Touring Europe more comprehensively with his friends Alfred H. Barr, Jr. and Henry-Russell Hitchcock to examine firsthand recent trends in architecture, the three assembled their discoveries as the landmark show "Modern Architecure: International Exhibition" in the Heckscher Building for the Museum of Modern Art, in 1932. The show and their simultaneously published book "International Style: Modern Architecture Since 1922" was profoundly influential and is seen as the introduction of modern architecture to the American public. It celebrated such pivotal architects as Le Corbusier, Walter Gropius, and Mies van der Rohe. The exhibition was also notable for a controversy: architect Frank Lloyd Wright withdrew his entries in pique that he was not more prominently featured.

As critic Peter Blake has stated, the importance of this show in shaping American architecture in the century "cannot be overstated."[citation needed] In the book accompanying the show, coauthored with Hitchcock, Johnson argued that the new modern style maintained three formal principles: 1. an emphasis on architectural volume over mass (planes rather than solidity) 2. a rejection of symmetry and 3. rejection of applied decoration.[citation needed] The definition of the movement as a "style" with distinct formal characteristics has been seen by some critics as downplaying the social and political bent that many of the European practitioners shared.

Johnson continued to work as a proponent of modern architecture, using the Museum of Modern Art as a bully pulpit. He arranged for Le Corbusier's first visit to the United States in 1935, then worked to bring Mies and Marcel Breuer to the US as emigres.

From 1932 to 1940, Johnson openly sympathized with Fascism and Nazism. He expressed antisemitic ideas and was involved in several right-wing and fascist political movements. Hoping for a fascist candidate for President, Johnson reached out to Huey Long and Father Coughlin. Following trips to Nazi Germany where he witnessed the attack on Poland and contacts with German intelligence, the Office of Naval Intelligence marked him as suspected of being a spy but he was never charged. Regarding this period in his life, he later said, "I have no excuse (for) such unbelievable stupidity... I don't know how you expiate guilt." In 1956, Johnson attempted to do just that and donated his design for a building of worship to what is now one of the country's oldest Jewish congregations, Congregation Kneses Tifereth Israel in Port Chester, New York. According to one source "all critics agree that his design of the Port Chester Synagogue can be considered as his attempt to ask for forgiveness"  for his admitted "stupidity" in being a Nazi sympathizer. The building, which stands today, is a "crisp juxtaposition of geometric forms".

During the Great Depression, Johnson resigned his post at MoMA to try his hand at journalism and agrarian populist politics. His enthusiasm centered on the critique of the liberal welfare state, whose "failure" seemed to be much in evidence during the 1930s. As a correspondent, Johnson observed the Nuremberg Rallies in Germany and covered the invasion of Poland in 1939. The invasion proved the breaking point in Johnson's interest in journalism or politics and he returned to enlist in the US Army. After a couple of self-admittedly undistinguished years in uniform, Johnson returned to the Harvard Graduate School of Design to finally pursue his ultimate career of architect.

Among his works is The Glass House, where he lived until his death, the headquarters of AT & T, the National Centre for Performing Arts of India, the Crystal Cathedral in California, the Four Seasons Restaurant in the Seagram Building, the Lincoln Center in NY or Puerta de Europa towers in Madrid.
Read more
Gensler is a global architecture, design, and planning firm with 46 locations and more than 5,000 professionals networked across Asia, Europe, Australia, the Middle East and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work and play more inspiring, more resilient, and more impactful.

Arthur Gensler Jr., FAIA, FIIDA, RIBA (1935—2021) founded the firm in 1965 together with his wife Drue and their colleague James Follet. He is widely credited with elevating the practice of interior design to professional standing. He was a Fellow of both the American Institute of Architects and the International Interior Design Association, and a professional member of the Royal Institute of British Architects. Art graduated from Cornell University’s College of Architecture, Art and Planning and was a member of its Advisory Council. A charter member of Interior Design magazine’s Hall of Fame and a recipient of IIDA’s Star Award, he also received Ernst & Young LLP’s Lifetime Achievement Award and the Cornell Entrepreneur of the Year Award. In 2015, he wrote Art’s Principles to offer entrepreneurs the business insights he wishes someone had given him when he was starting out.

Arthur Gensler is recognized as an industry icon and an astute businessman who propelled a small practice into the largest and most admired firm in the industry over the course of his 65-year career.
Read more

Snøhetta is an integrated architecture, landscape, and interior design company based in Oslo, Norway, and New York City, formed in 1989 and led by principals Craig Dykers and Kjetil Thorsen. The firm, founded in 1989, which is named after one of Norway's highest mountain peaks, has approximately 100 staff members working on projects around the world. The practice pursues a collaborative, transdisciplinary approach, with people from multiple professions working together to explore diverse perspectives on each project.

Snøhetta has completed several critically acclaimed cultural projects, including the Bibliotheca Alexandrina in Egypt; the National Opera and Ballet in Oslo, Norway; and the Lillehammer Art Museum in Norway. Current projects include the National September 11 Memorial Museum Pavilion at the World Trade Center site in New York.

In 2004 Snøhetta received the Aga Khan Award for Architecture, and in 2009 the firm was honored with the Mies van der Rohe Award. Snøhetta is the only company to have twice won the World Architecture Award for best cultural building, in 2002 for the Bibliotheca Alexandrina and in 2008 for the National Opera and Ballet in Oslo.

Snøhetta

Read more
Published on: October 24, 2019
Cite: "Gensler redesign of controversial AT&T Building lobby renovation" METALOCUS. Accessed
<https://www.metalocus.es/en/news/gensler-redesign-controversial-att-building-lobby-renovation> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...