Architect Sergio Rojo has designed the renovation and digitization of the Amós Salvador Hall, the former west building of the Tabacalera tobacco factory in Logroño, built in the early 20th century as a tobacco drying warehouse.

The proposal seeks to reclaim an obsolete urban industrial infrastructure, stripped of its machinery, revealing a bare architecture that now houses various museum and community uses.

For the renovation and digitization of the Amós Salvador Hall, Sergio Rojo restores the architecture while modernizing the facilities, including aerothermal heating and the implementation of a digital twin developed using BIM methodology, allowing the building to be adapted to its actual usage patterns.

Various resources are used to expand the space's potential as an exhibition area, such as motorized blinds, suspended lamps with remotely adjustable height, and spotlights with varying color temperatures and beam angles.

Renovation and digitization Sala Amós Salvador by Sergio Rojo. Photograph by Josema Cutillas.

Renovation and digitization Sala Amós Salvador by Sergio Rojo. Photograph by Josema Cutillas.

Project description by Sergio Rojo

Over the last decades, contemporary art has played a key role in the reuse of obsolete industrial buildings within European cities. Former slaughterhouses and tobacco factories have been transformed into museums, cultural centres and exhibition venues. Once stripped of the machinery that defined their original function, these spaces reveal the spatial qualities of buildings whose scale had long remained hidden behind the activity of industrial production.

Reforma y digitalización Sala Amós Salvador por Sergio Rojo. Fotografía por Josema Cutillas.
Renovation and digitization Sala Amós Salvador by Sergio Rojo. Photograph by Josema Cutillas.

This is the case of the former western warehouse of the Logroño Tobacco Factory, now Sala Amós Salvador, built in the early twentieth century by architect Luis Barrón as a tobacco-drying facility.

Reforma y digitalización Sala Amós Salvador por Sergio Rojo. Fotografía por Josema Cutillas.
Renovation and digitization Sala Amós Salvador by Sergio Rojo. Photograph by Josema Cutillas.

The project combines the recovery of the building’s architectural character with the modernization of its technical systems. On the one hand, the installation of an aerothermal system significantly reduces carbon dioxide emissions. On the other, the implementation of a digital twin developed using BIM methodologies will provide the building owner with a vast amount of data, enabling the building to be adapted to its actual patterns of use.

Reforma y digitalización Sala Amós Salvador por Sergio Rojo. Fotografía por Josema Cutillas.
Renovation and digitization Sala Amós Salvador by Sergio Rojo. Photograph by Josema Cutillas.

This digital transformation has also introduced new resources that expand its possibilities as an exhibition space. Motorized blinds allow natural light to enter the building; suspended luminaires can be remotely adjusted in height; and spotlights offer different colour temperatures and beam angles, adapting to the specific requirements of each exhibition.

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Architects
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Collaborators
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Technical Architect.- Javier Martínez.
Installation Engineering.- d&r ingenieros.
Digitalization and IoT Engineering.- INCONEF.

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Contractor
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Construcciones Calleja.

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Developer
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Logroño City Council.

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Dates
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Construction begins.- November 4, 2025. 
Construction ends.- April 7, 2026.

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Location
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Sala Amós Salvador, Logroño, Spain.

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Photography
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Sergio Rojo (Zaragoza, 1975) holds a degree in Architecture from the School of Architecture at the University of Valladolid (2001) and a Master’s degree in Teacher Training for Secondary and High School Education from the International University of La Rioja (2020). He has been practicing professionally in Logroño since 2005.

He served as an associate professor of Graphic Expression in Engineering at the University of La Rioja (2020–2024) and as a member of the La Rioja Regional Planning and Urban Development Commission (COTUR), appointed by the Official Association of Architects of La Rioja (2015–2018).

His work focuses on the rehabilitation of built heritage, housing, and public architecture, incorporating digitalization as a tool to improve the performance and management of rehabilitated buildings. He views technology as an instrument at the service of architecture, enhancing functionality while preserving the formal identity of the existing structures.

Notable recent projects include the rehabilitation and digital transformation of the Sala Amós Salvador in Logroño, the restoration of the Albelda de Iregua Rock-Hewn Site through reversible interventions, and various residential rehabilitation projects aimed at improving accessibility, energy efficiency, and the architectural quality of the built heritage.

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Published on: July 2, 2026
Cite:
metalocus, MARÍA MÍNGUEZ
"Renovation and digitization Sala Amós Salvador by Sergio Rojo" METALOCUS. Accessed
<https://www.metalocus.es/en/news/renovation-and-digitization-sala-amos-salvador-sergio-rojo> ISSN 1139-6415
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