OMA’s Reiner de Graaf has completed the construction works of 24-storey Nhow’s new hotel by the RAI convention centre, in Amsterdam. Now being fitted out as a hotel for the NH Hotel Group, which owns the Nhow brand, due for completion next year.

With the bulk of Amsterdam’s corporate architecture rising on Zuidas area – the city's financial district,  visitors accommodation is an issue.  When, the new hotel opens it will be the largest in the Benelux region – the grouping of Belgium, the Netherlands, and Luxembourg, with 650 rooms above a two-storey lobby and lounge.
Dutch architecture firm OMA designed the structure, which is made from three triangular volumes stacked on top of each other, a totemic image, in reference to the surrounding urban context in Europaplein area.
 
“The shape of the 91-meter-building draws from the triangular advertising column on the Europaplein, which was once so prominent on the site, but now has been overtaken by the many office buildings that have been erected in its vicinity.”
 
Each of the three volumes pivots atop the last, with the highest supporting conference facilities with views over the Amstel River into town. A TV broadcast studio at 91 metres, will be available to residents and guests.
 
“Amsterdam taxi drivers are the kind of people who tell you their honest opinion. Whenever we pass the RAI Nhow Hotel, their unsolicited comments are positive without exception. As the architect, I take this as a big compliment.”

OMA is a Dutch architecture studio founded in 1975 by Dutch architect Rem Koolhaas.

The architecture firm is currently designing VDMA in central Eindhoven, a residential tower in Kuwait City, a department store in Vienna, the Qianhai International Financial Exchange Center in Shenzhen and an new extension to the New Museum in New York, and ending other projects as Axel Springer Campus in Berlin.

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Architects
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OMA. Partner-in-charge: Reinier de Graaf, Rem Koolhaas. Associate-in-Charge: Michel van de Kar.
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Project Team
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COMPETITION PHASE: Anton Anikeev, Geraldine van Dijk, Marc -Achille Filhol, Alain Fouraux, Stavros Gargaretas Aris Gkitzias, Hans Larsson, Peter Rieff, Mark Veldman, Yushang Zhang, Evgenia Zioga. DESIGN DEVELOPMENT: Ido den Boer, Paloma Bule, Katrien van Dijk, Marc-Achille Filhol, Alain Fouraux, Roza Matveeva, Edward, Lukasz Skalec, Magdalena Stanescu, Jonathan Telkamp.
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Collaborators
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Structure: Van Rossum Raadgevende Ingenieurs. MEP & vertical circulation: Techniplan Adviseurs BV. BREEAM consultant: Techniplan Adviseurs BV. Fire consultant: Royal HaskoningDHV. Acoustic consultant: Royal HaskoningDHV. BIM coordinator: Van den Berg Groep.
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Contractor
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Pleijsierbouw
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Client
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COD (Cradle of Development), Being Development.
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Location
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Europaboulevard. Amsterdam, Netherlands.
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Program
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Hotel, Restaurant, Congress, Broadcasting Studio.
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Photography
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Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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Reinier de Graaf (1964, Schiedam) is a Dutch architect and writer. Reinier de Graaf joined OMA in 1996. He is responsible for building and masterplanning projects in Europe, Russia, and the Middle East, including Holland Green in London (completed 2016), the new Timmerhuis in Rotterdam (completed 2015), G-Star Headquarters in Amsterdam (completed 2014), De Rotterdam (completed 2013), and the Norra Tornen residential towers in Stockholm. In 2002, he became director of AMO, the think tank of OMA, and produced The Image of Europe, an exhibition illustrating the history of the European Union.

He has overseen AMO’s increasing involvement in sustainability and energy planning, including Zeekracht: a strategic masterplan for the North Sea; the publication in 2010 of Roadmap 2050: A Practical Guide to a Prosperous, Low-Carbon Europe with the European Climate Foundation; and The Energy Report, a global plan for 100 percent renewable energy by 2050, with the WWF.

De Graaf has worked extensively in Moscow, overseeing OMA’s proposal to design the masterplan for the Skolkovo Centre for Innovation, the ‘Russian Silicon Valley,’ and leading a consortium which proposed a development concept for the Moscow Agglomeration: an urban plan for Greater Moscow. He recently curated two exhibitions, On Hold at the British School in Rome in 2011 and Public Works: Architecture by Civil Servants (Venice Biennale, 2012; Berlin, 2013). He is the author of Four Walls and a Roof, The Complex Nature of a Simple Profession.
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Published on: December 7, 2019
Cite: "New totemic image on Zuidas. Nhow Amsterdam RAI Hotel by OMA/Reinier de Graaf" METALOCUS. Accessed
<https://www.metalocus.es/en/news/new-totemic-image-zuidas-nhow-amsterdam-rai-hotel-omareinier-de-graaf> ISSN 1139-6415
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