OMA Winner in the Competition for the New Kadewe Vienna Department Store
14/10/2019.
[Vienna] Austria
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
OMA / Ellen van Loon and Ippolito Pestellini Laparelli will design the new KaDeWe department store and hotel in Vienna’s Museumsquartier. This was announced after a final jury meeting on October 1, concluding a design competition organized by the developer Signa.
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Diagramme. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Ground floor plan. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Overview. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Garden roof rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Elevation. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
“The value of department stores should be measured by their ability to engage the local context. We are very excited about the opportunity to work in the historical heart of Vienna, and with this project we intend to highlight its qualities. The building is not an icon but rather an architectural device that establishes new urban connections and public spaces through its own internal organisation.”
Ippolito Pestellini Laparelli and Ellen van Loon
The main program components are split in two volumes, retail up front and hotel in the rear, between which OMA created a green passage that invites people up to a series of public roof- gardens. The gardens range in quality and character – from tree groves to sun decks – generating unprecedented views from all sides of the building onto the city. The KaDeWe complex is connected to the pedestrian network of the area and provides new types of public spaces in the historical center. The façade is inspired by the gentle and sophisticated geometries of the architecture of the Vienna Secession.
Upon completion this will be OMA’s first project in Vienna. OMA is currently also leading the renovation of KaDeWe Berlin.
The project is led by Ippolito Pestellini Laparelli, Ellen van Loon and Laurence Bolhaar. Landscape design is in collaboration with Vogt Landschaftsarchitekten, sustainability by IPJ Ingenieursbüro P. Jung and structural engineering and MEP by Vasko + Partner.
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OMA. Office for Metropolitan Architecture
Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.
OMA-designed buildings currently under construction include Taipei Performing Arts Centre, Qatar National Library, Qatar Foundation Headquarters, Bibliothèque Multimédia à Vocation Régionale in Caen, Fondation d’Entreprise Galeries Lafayette in Paris, Bryghusprojektet in Copenhagen, Musée National des Beaux-Arts du Québec, and Faena Arts Center in Miami.
OMA's recently completed projects include Garage Museum of Contemporary Art in Moscow (2015); Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam, a large mixed-use tower in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003).
Ellen van Loon
Ellen van Loon joined OMA in 1998 and has led several award-winning building projects that combine sophisticated design with precise execution. Some of her most significant contributions include the new G-Star Headquarters in Amsterdam (2014); De Rotterdam, the largest building in the Netherlands (2013); New Court, the Rothschild Bank headquarters in London (2011); exterior and interior design for Maggie's Centre near Glasgow (2011); the Prada Transformer pavilion in Seoul (2009); Casa da Musica in Porto (2005), winner of the 2007 RIBA Award; and the Dutch Embassy in Berlin (2003), winner of the European Union Mies van der Rohe award in 2005.
Van Loon is currently working on Factory, a large performing arts venue for Manchester; a new building for Brighton College in England; and the home of the Danish Architecture Center in Copenhagen.
Ippolito Pestellini LAPARELLI
Ippolito Pestellini Laparelli joined OMA in 2007 and is based in Rotterdam. A partner since 2014, Ippolito’s work at OMA/AMO has a focus on preservation, scenography, and curation. Currently Ippolito is leading the transformation design of the 16th century Fondaco dei Tedeschi in Venice, the renovation of Kaufhaus des Westens (KaDeWe) in Berlin and the design of Repossi’s flagship store on Place Vendôme in Paris. Recent work includes Monditalia, a multi-disciplinary exhibition focused on Italy, at the 2014 Venice Architecture Biennale; scenography for the Greek theater of Syracuse in Sicily (2012); and the co-curation of Cronocaos, OMA’s exhibition on preservation at the 2010 Venice Architectural Biennale. Through collaborations with different brands including Repossi, Galleries Lafayette, Knoll, and Prada his activity extends to research, product design, temporary installations, and publications. Since 2010, Ippolito is responsible for a range of AMO projects with Prada, including the stage design for the brand’s fashion shows and special events, and the art direction of videos. He contributes to exhibition design for Fondazione Prada, with projects such as When Attitudes Become Form: 1969/2013 and Serial Classics (2015). Ippolito holds a Master of Architecture from the Politecnico di Milano.
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