OMA Winner in the Competition for the New Kadewe Vienna Department Store
14/10/2019.
[Vienna] Austria
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
OMA / Ellen van Loon and Ippolito Pestellini Laparelli will design the new KaDeWe department store and hotel in Vienna’s Museumsquartier. This was announced after a final jury meeting on October 1, concluding a design competition organized by the developer Signa.
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Diagramme. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Ground floor plan. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Overview. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Garden roof rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Model. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Elevation. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
Rendering. New Kadewe Vienna Department Store by OMA. Image courtesy of OMA
“The value of department stores should be measured by their ability to engage the local context. We are very excited about the opportunity to work in the historical heart of Vienna, and with this project we intend to highlight its qualities. The building is not an icon but rather an architectural device that establishes new urban connections and public spaces through its own internal organisation.”
Ippolito Pestellini Laparelli and Ellen van Loon
The main program components are split in two volumes, retail up front and hotel in the rear, between which OMA created a green passage that invites people up to a series of public roof- gardens. The gardens range in quality and character – from tree groves to sun decks – generating unprecedented views from all sides of the building onto the city. The KaDeWe complex is connected to the pedestrian network of the area and provides new types of public spaces in the historical center. The façade is inspired by the gentle and sophisticated geometries of the architecture of the Vienna Secession.
Upon completion this will be OMA’s first project in Vienna. OMA is currently also leading the renovation of KaDeWe Berlin.
The project is led by Ippolito Pestellini Laparelli, Ellen van Loon and Laurence Bolhaar. Landscape design is in collaboration with Vogt Landschaftsarchitekten, sustainability by IPJ Ingenieursbüro P. Jung and structural engineering and MEP by Vasko + Partner.
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OMA. Office for Metropolitan Architecture
Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.
OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).
AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.
Ellen van Loon
Ellen van Loonjoined OMA in 1998 and became Partner in 2002. She has led award-winning building projects that combine sophisticated design with precise execution. Recently completed projects led by Ellen include the shop-in-shops for Jacquemus at Galeries Lafayette and Selfridges (2022), the temporary showroom in Doha and store on Avenue de Montaigne in Paris for Tiffany & Co. (2022-23), Monumental Wonders exhibition for SolidNature in Milan (2022). Bvlgari Fine Jewelry Show (2021), Brighton College (2020), BLOX / DAC in Copenhagen (2018), Rijnstraat 8 in The Hague (2017), and Lab City CentraleSupélec (2017). Other projects in her portfolio include Fondation Galeries Lafayette (2018) in Paris; Qatar National Library (2017); Amsterdam’s G-Star Raw Headquarters (2014); De Rotterdam, the largest building in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court Rothschild Bank in London (2011); Maggie’s Centre in Glasgow (2011); Casa da Musica in Porto (2005) – winner of the 2007 RIBA Award; and the Dutch Embassy in Berlin (2003) – winner of the European Union Mies van der Rohe Award in 2005. Ellen is currently working on The Factory Manchester – a large performing arts venue for the city; the renovation of Kaufhaus des Westens (KaDeWe) Berlin – Europe’s biggest department store – and the design of Lamarr, a new department store in Vienna; and the Palais de Justice de Lille.
Ippolito Pestellini LAPARELLI
Ippolito Pestellini Laparelli joined OMA in 2007 and is based in Rotterdam. A partner since 2014, Ippolito’s work at OMA/AMO has a focus on preservation, scenography, and curation. Currently Ippolito is leading the transformation design of the 16th century Fondaco dei Tedeschi in Venice, the renovation of Kaufhaus des Westens (KaDeWe) in Berlin and the design of Repossi’s flagship store on Place Vendôme in Paris. Recent work includes Monditalia, a multi-disciplinary exhibition focused on Italy, at the 2014 Venice Architecture Biennale; scenography for the Greek theater of Syracuse in Sicily (2012); and the co-curation of Cronocaos, OMA’s exhibition on preservation at the 2010 Venice Architectural Biennale. Through collaborations with different brands including Repossi, Galleries Lafayette, Knoll, and Prada his activity extends to research, product design, temporary installations, and publications. Since 2010, Ippolito is responsible for a range of AMO projects with Prada, including the stage design for the brand’s fashion shows and special events, and the art direction of videos. He contributes to exhibition design for Fondazione Prada, with projects such as When Attitudes Become Form: 1969/2013 and Serial Classics (2015). Ippolito holds a Master of Architecture from the Politecnico di Milano.
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