Nike’s new NYC headquarters by WSDIA | WeShouldDoItAll

Nike’s new NYC headquarters by WSDIA | WeShouldDoItAll
2nd floor lobby. Nike New York Headquarters by WSDIA and WeShouldDoItAll. Photography © Floto+Warner
The company, which, for so long was most closely associated with Oregon, where it was founded, paid more attention to east of United States and Nike is moving more closely align itself with New York City.
WSDIA | WeShouldDoItAll received a commission to design a massive Nike’s new NYC headquarters, with a space, which includes a 4,000-square-foot basketball court.

“Our overarching idea was looking at sport through the lens of New York City. We’ve highlighted amazing New York sports moments and Nike athletes through graphics, image, illustration, color, typography, and space,” explained Matthew Kneller, Director of North American Communications at Nike.


Description of project by WSDIA | WeShouldDoItAll

Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes. So what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. more

Design firm
WSDIA | WeShouldDoItAll.
Lead Architect.- STUDIOS Architecture
Creative Director.- Michael Spoljaric, S
enior Creative Director, Nike Global Basketball. Creative Direction/Design.- WSDIA | WeShouldDoItAll
Project Management
Jeni Reetz, Nike WD+C Brand Design
JT Magan & Company Inc.
150000.0 ft2
Project Year.- 2017
Designers / authors
Wayfinding/Signage.- WSDIA | WeShouldDoI
tAll. Bleacher Design.- Corey Yurkovich with WSDIA | WeShouldDoItAll. Food Truck Art.- Dark Igloo. NYC Marathon Booth.- Carolina Moscoso. Booth Art.- Faust. Bark Wall Carving.- Alisa Keegan