“Our overarching idea was looking at sport through the lens of New York City. We’ve highlighted amazing New York sports moments and Nike athletes through graphics, image, illustration, color, typography, and space,” explained Matthew Kneller, Director of North American Communications at Nike.
2nd floor lobby. Nike New York Headquarters by WSDIA and WeShouldDoItAll. Photography © Floto+Warner
The company, which, for so long was most closely associated with Oregon, where it was founded, paid more attention to east of United States and Nike is moving more closely align itself with New York City.
WSDIA | WeShouldDoItAll received a commission to design a massive Nike’s new NYC headquarters, with a space, which includes a 4,000-square-foot basketball court.