Potlatch! is the name of the last Project designed by elii. Potlatch! is a project of ephemeral architecture for the temporary residence of artists (El Ranchito 2014), Matadero Madrid.

Potlatch! is the name of the last project elii. What is this project? Their authors take as argument the development of an ancient ceremony of exchanging gifts, practiced by the tribes of the Pacific Coast in North America, known as the Potlatch.

The authors developed a series project packages, containing the necessary instruments for generating, from each of the eight guest artists, its own site. A basic equipment that will be personalized by each guest. In return for this gift received, the works by artists will be displayed in the exhibition held after every residency in the Matadero in Madrid. Gift for a gift!

When everything is dismantled, it will pick up and can be folded into a small folding volume to fill a volume of 3,50 x1, 80x2, 2. All with a very tight budget.


072 · Potlatch! by Elii. Photography © Miguel de Guzmán.

Memoria del proyecto. 072 · Potlatch!

The project for El Ranchito 2014 revolves around an ancient gift-exchanging ceremony that was held by the tribes of the American Pacific coast and was known as potlatch.

El Ranchito 2014 will kick off with a potlatch. Before work starts, all the artists will receive a gift containing all the necessary tools to settle into Bay 16 of the Matadero in Madrid.

This gift, large and light and mounted on wheels, is easy to transport, so artists can explore the bay to choose the right spot for them for the coming weeks. Once they have found that spot, they can deploy their gift and use the wrapping to house their workspace in whichever way suits their fancy and needs.

The Potlatch! System revolves around four main elements that make up the gift package:

First, the gift wrapping. It is formed by six unfurlable greenhouses, of 1.50 x 0.75 x 2.05 m each. Their bases are hinged so that different spatial configurations can be arranged, from an unbroken wall of greenhouses to isolated partitions or zigzagging strips. The greenhouses separate the different work areas, while at the same time providing storage space and lighting (some of them have lights fitted to their structure).

Secondly, there is the rigid module. The last unit of the elements in the gift has the same geometry as the greenhouses, but it is built in MDF, so it can be used as a rigid vertical panel (as a display stand or notice board) or else as a work surface by laying it down on the ground. A storage cabinet is included at the bottom.

Thirdly, the tricycle. Once the greenhouses have been folded and the table has been erected, the tricycle is used to transport the package around the bay until the appropriate location is found.

Finally, the stuff. The gift contains all the essential tools for the stay, including lights, chairs, cups, clothes hangers, a small rug, some plants, a watering can, a reading guide and, most importantly, a hammock, which shall be hung from the structure of the bay, for the siestas .

All the greenhouses can be interconnected. The system allows different configurations to ‘improve’ Bay 16: isolated strips, a secluded area of the open space with several specialist areas for individual work, one-off associations between residents, etc. Part of the aim of these residencies is to get participants to design their cohabitation space and try the space out. Lastly, the project includes a meeting space, a rest area and an area to have meals and prepare a cup of tea, using as many recycled elements from previous editions of El Ranchito as has been possible.

There are several constraints to both the strategy and the material aspect of the project. On the one hand, the need to be capable of dismantling and folding the whole assembly so that the artists’ residencies are compatible with other types of programmes, such as exhibitions or events, that will be held in the same space throughout the year. On the other hand, the storage of the assembly whenever there are no residencies. Once they are dismantled, assemblies can be folded down to a size of 3.50 x 1.80 x 2.2. Finally, their ephemeral nature, their adaptation to a limited budget and their production within a month also need to be considered.

A total of eight gifts for eight artists, who will then need to meet their end of the potlatch ritual: through their work, all the artists will present a gift to the citizens of Madrid in return. These works will be displayed in the exhibition held after every residency in the Matadero in Madrid.

* Recent studies by NASA indicate that the ‘perfect siesta’ lasts 26 minutes. Hammocks will improve the residents’ output during their stay.

072 · Potlatch! by Elii. Photography © Miguel de Guzmán. Click above to see larger image.

PROJECT

1.    Celebration. Artistic projects are always a cause for celebration. El Ranchito 2014 will start with a celebration: a gift-exchange ceremony that harks back to the American potlatch.

Before we start, a gift.

2.    Portable space. An enormous and light package, wheeled, portable, powered by an adult-size tricycle, that can be used to explore the space in search of the appropriate position.

Furled spaces with pedals.

3.    Wrapping architecture. The gift includes everything you need to make yourself at home in the venue. Create your own space with the gift wrapping.

Open the gift and wrap your space.

4.    Transformable neighbourhood. The assembly allows a myriad of functional arrangements thanks to its connection system.

Improving the space according to your affinities.

5.    Folding down like a pop up. The whole assembly can be dismantled and folded down to leave no trace of what happened.

Ephemeral architecture for fleeting encounters.

CREDITS.

Architects.- elii - Uriel Fogué + Eva Gil + Carlos Palacios.
Collaborators Team.- elii - Ana Herreros + Eva Rubio+Pedro P. García.
Developer.- Matadero Madrid.
Construction.- Matadero Madrid.

Area.- 1,023.50 sqm.
Start Date.- January 2014. Completion date.- January 2014.

Video.- Imagensubliminal S.L. Direction.- Miguel de Guzmán+Rocío Romero.
Performer.- María Jerez.
Production.- elii + Matadero Madrid.
Sound.- Sergío García.
Translation.- Denis Smyth.
Music.- Cafe Connection by Morgantj (Creative Commons).

 

Read more
Read less

More information

elii is an architecture practice founded in Madrid in 2006 by Uriel Fogué, Eva Gil, and Carlos Palacios. Their professional practice extends to teaching (Madrid School of Architecture, ETSAM; Columbia University in the City of New York, GSAPP; École Polytechnique Fédérale de Lausanne, EPFL) and research. elii participated in the Spanish Pavilion at the 18th (2023) and 15th Venice Architecture Biennales (2016, the latter awarded the Golden Lion). They were invited to participate in the 24th Milan Triennale International Exhibition (2025). Two of their projects have been shortlisted for the European Union Prize for Contemporary Architecture: the Mies van der Rohe Award (2015, 2019). They were recognized, among others, with the Casa de la Arquitectura Award in the ES_INNOVACIÖN category and the ALDES Award for the best project in sustainability, decarbonization, or greater self-generation of energy in a building, Rebuild (with Husos, 2026); the Holcim Awards Gold Award 2023 (with Husos and Ultrazul, sponsored by the Daniel and Nina Carasso Foundation). First Prize COAM (2017) and COAM Award (2018, 2016, 2013, 2011, 2006). FAD Ephemeral Interventions Award (2020). FAD Opinion Award (2005) and Finalist and Selected for the FAD Award (2023 and 2017; and 2020 and 2018, respectively). Their work Yojigen Poketto was selected as one of the 20 visionary domestic spaces of the last 100 years in the exhibition 'Home Stories 100 Years, 20 Visionary Interiors', at the Vitra Design Museum, Weil am Rhein (2020). They are authors of the books: 'Super Petites Maisons' (EPFL, 2022), 'Traspasar los límites' (CentroCentro, 2020), 'What is Home Without a Mother' (HIAP – Matadero Madrid, 2015), awarded at the XIII Spanish Biennial of Architecture and Urbanism 2015, and co-editors of the publication UHF, included in the Archive of Creators of Madrid.
Read more
Published on: April 15, 2014
Cite:
metalocus, INÉS LALUETA
"072 · Potlatch! by Elii" METALOCUS. Accessed
<https://www.metalocus.es/en/news/072-potlatch-elii> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...