An adaptive space. Tiffany & Co. temporary pop-up shop by OMA

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OMA. Lead architect.- Giulio Margheri.
Design team
Partner.- Ellen van Loon.
Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang.
Tiffany & Co.
Paris, France.

Office for Metropolitan Architecture OMA, New York

Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.

Responsible for OMA’s operations in America, OMA New York was established in 2001 and has since overseen the successful completion of several buildings across the country including Milstein Hall at Cornell University (2011); the Wyly Theater in Dallas (2009); the Seattle Central Library (2004); the IIT Campus Center in Chicago (2003); and Prada’s Epicenter in New York (2001). The office is currently overseeing the construction of three cultural projects, including the Musée National des Beaux-arts du Québec and the Faena Arts District in Miami Beach – both scheduled for completion in 2016 – as well as a studio expansion for artist Cai Guo Qiang in New York. The New York office has most recently been commissioned to design a number of residential towers in San Francisco, New York, and Miami, as well as two projects in Los Angeles; the Plaza at Santa Monica, a mixed use complex in Los Angeles, and the Wilshire Boulevard Temple.

OMA New York’s ongoing engagements with urban conditions around the world include a new civic center in Bogota, Colombia; a post-Hurricane Sandy, urban water strategy for New Jersey; the 11th Street Bridge Park and RFK Stadium-Armory Campus Masterplan in Washington, DC; and a food hub in West Louisville, Kentucky.

Giulio Margheri

Giulio joined OMA in 2015, working across architecture, scenography, curation, research and product design. Projects Giulio has worked on include the transformation of the historic building Fondaco dei Tedeschi in Venice, and proposals for the renewal of the Galeries Lafayette in Paris, the New Tretyakov Gallery in Moscow, and a new Ministry of Sound in London. In an ongoing collaboration with Prada and Miu Miu, Giulio has designed the sets of Prada and Miu Miu runway shows and developed the brands’ online presence and retail set-up. He recently led the design of retail and scenography projects for Jacquemus, Tiffany & Co., BVLGARI and the Dutch natural stone brand Solid Nature. Giulio has also worked on the set design and curation of institutional exhibitions including Recycling Beauty at Fondazione Prada in Milan (2022); Manifesta12 in Palermo (2018), and PANDA at the Oslo Architecture Triennale (2016). Prior to joining OMA, Giulio worked for Ipostudio in Florence, OFIS in Ljubljana and TD architects in Amsterdam. From 2012 to 2014, he conducted urban research at the I2A - Institute of Architecture in Switzerland, and at Strelka Institute for Architecture Media and Design in Moscow.



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