This project is one of six finalists for the third Mies Crown Hall Americas Prize (MCHAP) announced two weeks ago at an event in Detroit, Michigan. Founded by the Illinois Institute of Technology (IIT) in 2014, The Americas Prize awards "the best architectural work in the Americas realized in the preceding two years."
The project for the new State Cultural Auditorium is located on a site opposite the archeological zone of Teopanzolco, placing the Aztec ruins centre stage, in Cuernavaca, Mexico and was designed by Isaac Broid and Productora  enhancing the relationship with the archeological site and generating a interesting public space. Productora was winner of MCHAP-emerge 2014/2015 Award.
 

Description of project by Isaac Broid y Productora

The project for the new Cultural Center is located on a site opposite the archeological zone of Teopanzolco, a situation that proposes two fundamental strategies: on the one hand to enhance the relationship with the archeological site and on the other to generate a significant public space.

The building is organized around two elements, a triangular building that contains the public programs (lobbies, services, box office, cloakroom, auditorium) and the platform surrounding it that contains the operation zones (dressing rooms, storage, workshops, etc), including a multipurpose black box theater.

The horizontal platform surrounding the triangular building serves as a viewing area for the archeological zone and towards the city. This grand plinth contains a series of patios, one of which, facing the secondary entrance to the auditorium, has been sunk into the ground to create a small open-air theater space. This platform generates a variety of exterior spaces and resolves the secondary access to the interior of the auditorium or to the platform itself, while incorporating the existing large trees.

Meanwhile, the main triangular-shaped roof comprises a large stepped ramp that emerges from the intersection with the horizontal platform that surrounds it and substantially reduces the physical presence and visual impact of the new building, as well as converting the roof itself into an additional open-air auditorium, which has the archeological site as a backdrop. This great triangular esplanade forms the roof of the auditorium’s main hall, and contains another, smaller triangular esplanade that in turn forms the roof of the main lobby. Both platforms descend in opposite directions and create a visual interplay of inclined planes that can be appreciated from different points of the building.

The main lobby is a semi-open space with strategically located apertures permitting cross-ventilation, avoiding the use of electrical air conditioning systems. The axis of composition of the triangular floor plan of the entrance space was deliberately aligned with the main pyramid. As a result, the lobby placed exactly opposite the pyramid becomes a viewpoint and a space for meeting before or after events, and a space that establishes an ongoing dialogue with contemporary cultural life and the presence of the past.

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Architects
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Isaac Broid + Productora (Carlos Bedoya, Víctor Jaime, Wonne Ickx, Abel Perles)
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Team
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Gerardo Galicia, Pamela Martinez, Josue Palma, Alonso Sanchez, Rosalía Yuste, Antonio Espinoza, Diego Velazquez, Gerardo Aguilar, Jesús Minor, Juan Pablo Perez, Oswaldo Delgadillo, Mariana Toro, Valeria Alvarado and Eitan Vazquez
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Collaborators
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Structural Engineering.- Colinas del Buen (Efren Franco y Selene Cortes) | Technical Engineering.- Taller M2 (Jose Madrid) | Theatre Consulting.- Alejandro Luna e Itzel Alba | Acoustic Consulting.- Cristian Ezcurdia y ARUP (Jaume Soler) | Lighting design.- Luz y Forma (Luis Lozoya) | Bioclimatic Consulting.- Bioarquitectura (Gerardo Velazquez Flores)


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Client
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Secretary of Culture of the Morelos State
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Area
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7,000 m²
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Date
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May, 2017
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Prizes
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-Winner of Silver Medal at the III Mexico City Architecture Biennial
-Winner of CICA Award (International Committee of Architecture Critics) for Latin American Architecture at the Buenos Aires International Architecture Biennial 2017
-Winner of The American Architecture Prize 2017/ Architectural Design
-Winner of ‘Icon of Design 2017’ award by Architectural Digest magazine
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Productora is a Mexico City based architectural studio, integrated by four architects of different nationalities: Abel Perles (1972, Argentina), Carlos Bedoya (1973, Mexico), Victor Jaime (1978, Mexico) and Wonne Ickx (1974, Belgium). PRODUCTORA´s work is distinguished by an interest in precise geometries, the production of clearly legible projects with limited gestures and the search for timeless buildings in their material and programmatic resolutions.

Currently the office is working on projects in Mexico and abroad, from residential projects to public and corporate buildings. Its work has been presented in the Architectural Biennials of Beijing (2006) and Venice (2008), in the National Art Museum of Beijing, in the Victoria and Albert Museum in London, and in countries like Italy, Spain and the USA. In year 2008, the studio was selected by Herzog & de Meuron to participate in the Ordos100 Project to build a villa in Inner Mongolia, China. In the same year, PRODUCTORA won in collaboration with Lucio Muniain et al the International Competition for the New CAF Headquarters in Caracas, Venezuela (a project that is currently under development). Productora has been awarded by the Architectural League of New York with the Young Architects Forum in 2007 and the Emerging Voices in 2013.

Productora frequently operates in the contemporary art realm and has collaborated with artists such as Iñaki Bonillas, Marta Minujín, David Lamelas, Rita McBride, Francis Alys, and Pablo Bronstein, among others. The studio has realized museographies at the Beaux Arts Palace of Brussels, the Cultural Centre Clavijero in Morelia, and the Tamayo Museum, Sala de Arte Publico Siquieros, San Ildefonso and ARCHIVO in Mexico City.

In 2011 Productora founded, alongside curator and art critic Ruth Estevez, LIGA - Space for Architecture - Mexico City, a platform that promotes emerging Latin-American architecture. 

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