Best stand of FITUR 2021. Out of the box by IADE Design school
26/05/2021.
[MAD] Spain
metalocus, ÁLVARO ARRIERO
metalocus, ÁLVARO ARRIERO
In the competition for the best stand of FITUR 2021 Madrid has won the stand , which belongs to the Hotel Espresarial Association of Madrid, designed by students from IADE, Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga. Its proposal is based on sustainability through its reuse and the creation of small experiences.
The stand, belonging to the Madrid Hotel Espresarial Association (AEHM), is made up of four large-scale suitcases that abstract some of the most representative spaces of a hotel. The four suitcases when opened create micro spaces that interrelate with each other, representing the flexibility that hotels have had to undergo due to Covid-19.
The stand, belonging to the Madrid Hotel Espresarial Association (AEHM), is made up of four large-scale suitcases that abstract some of the most representative spaces of a hotel. The four suitcases when opened create micro spaces that interrelate with each other, representing the flexibility that hotels have had to undergo due to Covid-19.
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Out of the box by IADE (Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga). Photograph courtesy of IADE and AEHM
Each of the large suitcases created by the students of the IADE design school symbolizes a space in a hotel, inspiring at the same time the design in a place in Madrid. In this way, the yellow suitcase recreates a gym that evokes the colors of the gardens as well as the activities that take place in the spaces around the Royal Palace, the red suitcase builds a hotel room that invites you to go shopping in Madrid, the green is a bathroom inspired by the nature of the Retiro Park, and the blue space represents a bar inspired by the city's entertainment venues.
In addition, the students have carried out this project prioritizing that all their materials are 100% reusable, so that Out of the box becomes an environmentally friendly project.
In addition, the students have carried out this project prioritizing that all their materials are 100% reusable, so that Out of the box becomes an environmentally friendly project.
More information
Artists
Students of the Master in Interior Design at IADE School of Design.
Design team
Sofia Camerota, Jimena Jonas Paz, Chiara Vinci and Pablo Astiarraga.
Developer
AEHM - Madrid Hotel Business Association.
Collaborators
Area
280 sqm.
Dates
From May 19 to May 23, 2021.
Location
FITUR Ifema, Madrid.
Photography
Courtesy of IADE Design school.
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