Linked to the local culture. Choice Headquarters by Plan Associates
16/03/2022.
[Chiangmai] Thailand
metalocus, CARLOS RUBIO
metalocus, CARLOS RUBIO
Choice's headquarters designed by Plan Associates Co.,Ltd., Ltd is located in the Amphoe Mueang district in the mountainous city of Chiang Mai, Thailand. The area is packed with a great cultural treasure of the country when it comes to local architecture. These include the house of the rice harvest and the Wall of Chiang Mai.
The construction is designed in such a way that natural elements such as wind circulation or solar protection act correctly, for this orientation is used, various elements of protection against radiation such as slats, a patio...
The construction is designed in such a way that natural elements such as wind circulation or solar protection act correctly, for this orientation is used, various elements of protection against radiation such as slats, a patio...
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Linked to the local culture. Choice Headquarters by Plan Associates Co.,Ltd. Photography by Depth of Field Co.,Ltd.
Site Plan. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
First floor plan. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Second floor plan. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Third floor plan. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Fourth floor plan. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Section. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Diagram. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Detail. Linked to the local culture. Choice Headquarters. Design by Plan Associates Co.,Ltd.
Nature plays an important role at Choice's headquarters design by Plan Associates Co., Ltd., and this can be seen in the extensive use of existing greenery. It is due to the close relationship that is to be executed between construction and nature. The materials follow the same line, with the use of wood in furniture, walls, and stair railings.
The program is divided into two, formal and informal spaces, with most of the space being occupied by the office area. Local materials such as vernacular brick are applied to both the exterior and interior of the building.
The program is divided into two, formal and informal spaces, with most of the space being occupied by the office area. Local materials such as vernacular brick are applied to both the exterior and interior of the building.
Description of project by Plan Associates Co., Ltd.
The Choice Headquarters office is located at Amphoe Mueang, Chiang Mai. The area is surrounded by a treasure of culture, especially local Thai architecture elements, such as Long-kao (rice harvest house), Wall of Chiang Mai (such as Suan dok gate), or Thai traditional terrace. These elements are divisibly applied to modern architecture and architecture in nature.
The architecture is simply planning and functions; reinforced concrete structure with four-floor height. The key is the courtyard centred which brings natural sunlight to architecture.
The entrance hall is lifted for natural ventilation. The transition area between 1st-floor plaza and 2nd-floor opening space by grand stair. It works for multi-purposed spaces that link the people in the office for a good vibe such as the office’s activity, relaxing area, meeting, or seminar.
The space planning is oriented towards wind flow and sun shading, the core area is placed to the Westside which is a temporary functional area. Office and meeting areas that are long periods of use are located to the North, South, and East consecutively.
The building span is columns, creating a wide-opened area with less frequent column arrangement, which is flexible for changing function in the future. The main staircase is designed to welcome users to the space which intentionally allows people to exercise and save energy, and to gather everyone in the office.
The design of the working space has two variations; 75% formal office space and 25% informal space. To flexibly respond to space usage, create a good atmosphere that puts the advance to creativity for people who are living, and relate to lifestyle with technology changing.
vernacular brick is local material, which is proper cost and easy to find, being the main material. The integration of raw natural material; wood and raw concrete between current materials such as glazing windows with aluminium, reflecting harmonize the fascination of Thai local material and contemporary material.
The part of “vernacular brick” applies to the exterior and interior part of the architecture;
1. Facade design, vernacular brick is designed to be a heat protecting louver. The hollowed brick is aligned along the building facade area.
2. Grand stair at the 1st floor, is pattern laying to create the continuity of materials which is lightweight for building and increase building surrenders.
3. The entrance hall wall is vernacular black brick with ceramic tile to reflect Lanna along the corridor.
Apart from Architecture element uniqueness, sustainable building is a must and being a standard design thinking of building, the choice office building is in the progress of platinum tree certification from Thai Green Building Institute (TGBI).
More information
Architects
Collaborators
Civil & Structural Engineer.- PSAA Consulting Engineers Co.,Ltd.
MEP Engineering.- EEC Engineering Network Co.,Ltd. Interior Design.- Studio Mon D Co.,Ltd.
Sustainable Consultants.- EGS-plan (Bangkok) Co.,Ltd.
MEP Engineering.- EEC Engineering Network Co.,Ltd. Interior Design.- Studio Mon D Co.,Ltd.
Sustainable Consultants.- EGS-plan (Bangkok) Co.,Ltd.
Area
5300 sqm.
Dates
2021.
Location
Choice Headquarters, Chiangmai, Thailand.
Photography
Plan Associates Plan Associates Co.,Ltd
Plan Associates Co.,Ltd is a Thai architectural and planning firm established in 1993.
Plan with more than 30 years of experience, began as a small young design studio to become the current 14 companies member group.
Plan with more than 30 years of experience, began as a small young design studio to become the current 14 companies member group.
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