On last Friday was the opening day to the new Dongdaemun Design Plaza by Zaha Hadid Architects, in Seoul. The event for the opening is the Seoul Fashion Week between March 21-26, 2014.

Seoul is unveiling its biggest nighttime attraction, a new building designed by Iraqi-British architect Zaha Hadid, and completed at a cost of € 327 million, the new Dongdaemun Design Plaza (DDP) opened to the public March 21.

The Dongdaemun Design Plaza & Park (DDP) is a large urban development project in Dongdaemun, Seoul, South Korea. It contain of a multi-use park, a fashion plaza, an underground mall, and a restoration of a number of items of national heritage. The main building, the DDP, has exhibition spaces spread over four floors and three underground levels and will host concerts, conventions and other major events throughout the year. The construction on the 85,000 sqm structure began in 2007 and Originally planned for completion by 2010 to coincide with Seoul's designation as World Design Capital that year the DDP has been completed in 2014. Organizers hope to make Dongdaemun the fashion hub of South Korea and possibly the entire Asia-Pacific region.

For that reason, the first event is to kick off 2014 F/W Seoul Fashion Week. Running through March 26, Seoul Fashion Week will feature 81 fashion shows by South Korean designers.

The new building is the main action on district makeover, because the DDP a its adjacent park replace an outdated stadium, recovers and restore a number of items of national heritage in an increasingly trendy neighborhood.

In this area is usually flooded with shoppers, especially at night. Most shopping centers in the area open until 5 am, some are open 24 hours and the new facilities also.

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Zaha Hadid, (Bagdad, 31 October 1950 – Miami, 31 March 2016) founder of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004 and is internationally known for both her theoretical and academic work.

Each of her dynamic and innovative projects builds on over thirty years of revolutionary exploration and research in the interrelated fields of urbanism, architecture and design. Hadid’s interest lies in the rigorous interface between architecture, landscape and geology as her practice integrates natural topography and human-made systems, leading to experimentation with cutting-edge technologies. Such a process often results in unexpected and dynamic architectural forms.

Education: Hadid studied architecture at the Architectural Association from 1972 and was awarded the Diploma Prize in 1977.

Teaching: She became a partner of the Office for Metropolitan Architecture, taught at the AA with OMA collaborators Rem Koolhaas and Elia Zenghelis, and later led her own studio at the AA until 1987. Since then she has held the Kenzo Tange Chair at the Graduate School of Design, Harvard University; the Sullivan Chair at the University of Illinois, School of Architecture, Chicago; guest professorships at the Hochschule für Bildende Künste in Hamburg; the Knolton School of Architecture, Ohio and the Masters Studio at Columbia University, New York. In addition, she was made Honorary Member of the American Academy of Arts and Letters, Fellow of the American Institute of Architecture and Commander of the British Empire, 2002. She is currently Professor at the University of Applied Arts in Vienna, Austria and was the Eero Saarinen Visiting Professor of Architectural Design at Yale University, New Haven, Connecticut.

Awards: Zaha Hadid’s work of the past 30 years was the subject of critically-acclaimed retrospective exhibitions at New York’s Solomon R. Guggenheim Museum in 2006, London’s Design Museum in 2007 and the Palazzo della Ragione, Padua, Italy in 2009. Her recently completed projects include the MAXXI Museum in Rome; which won the Stirling award in 2010. Hadid’s outstanding contribution to the architectural profession continues to be acknowledged by the most world’s most respected institutions. She received the prestigious ‘Praemium Imperiale’ from the Japan Art Association in 2009, and in 2010, the Stirling Prize – one of architecture’s highest accolades – from the Royal Institute of British Architects. Other recent awards include UNESCO naming Hadid as an ‘Artist for Peace’ at a ceremony in their Paris headquarters last year. Also in 2010, the Republic of France named Hadid as ‘Commandeur de l’Ordre des Arts et des Lettres’ in recognition of her services to architecture, and TIME magazine included her in their 2010 list of the ‘100 Most Influential People in the World’. This year’s ‘Time 100’ is divided into four categories: Leaders, Thinkers, Artists and Heroes – with Hadid ranking top of the Thinkers category.

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