Seoul is unveiling its biggest nighttime attraction, a new building designed by Iraqi-British architect Zaha Hadid, and completed at a cost of € 327 million, the new Dongdaemun Design Plaza (DDP) opened to the public March 21.
The Dongdaemun Design Plaza & Park (DDP) is a large urban development project in Dongdaemun, Seoul, South Korea. It contain of a multi-use park, a fashion plaza, an underground mall, and a restoration of a number of items of national heritage. The main building, the DDP, has exhibition spaces spread over four floors and three underground levels and will host concerts, conventions and other major events throughout the year. The construction on the 85,000 sqm structure began in 2007 and Originally planned for completion by 2010 to coincide with Seoul's designation as World Design Capital that year the DDP has been completed in 2014. Organizers hope to make Dongdaemun the fashion hub of South Korea and possibly the entire Asia-Pacific region.
For that reason, the first event is to kick off 2014 F/W Seoul Fashion Week. Running through March 26, Seoul Fashion Week will feature 81 fashion shows by South Korean designers.
The new building is the main action on district makeover, because the DDP a its adjacent park replace an outdated stadium, recovers and restore a number of items of national heritage in an increasingly trendy neighborhood.
In this area is usually flooded with shoppers, especially at night. Most shopping centers in the area open until 5 am, some are open 24 hours and the new facilities also.