Architecture practice MATERIA + Gustavo Carmona was commissioned to design BBVA’s headquarters through the renovation of a 1970s building, located along Paseo de Montejo, Mérida’s most emblematic avenue, Mexico. An established historic urban context characterised by Neoclassical architecture serves as a reference for the project.

The proposal restores the building’s relationship with its surroundings by setting back the façade and introducing a portico that acts as a transition between the street and the interior, reintroducing the front garden typology characteristic of the area’s residences.

For BBVA’s headquarters on Paseo de Montejo, MATERIA + Gustavo Carmona proposes a new façade that mediates between the exterior and interior through a system of prefabricated screens that regulate solar exposure, allow controlled natural light to enter, and improve thermal comfort.

This prefabricated system creates a shifting pattern of light and shadow across the interior, making the passage of time perceptible while adding spatial depth. It also responds to principles of proximity and efficiency through the use of locally sourced aggregates, which strengthen the material connection to the territory and reduce the environmental impact associated with transportation.

BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.

BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.

Project description by MATERIA + Gustavo Carmona

The project rehabilitates a 1970s building in Mérida within the established urban context of Paseo Montejo, proposing a strategy that prioritizes climate adaptation and the reappropriation of public space. As the first contemporary intervention of this scale along Paseo Montejo in more than 40 years, the project is based on a sensitive reading of its historic surroundings, reinterpreting elements of the avenue’s characteristic Neoclassical architecture to integrate respectfully with its context.

BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.
BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.

In response to the region’s extreme solar exposure and warm climate, the proposal develops an approach based on passive environmental control systems. The new facade acts as a mediator between exterior and interior through a system of prefabricated screens that regulate solar exposure, allow controlled natural light to enter, and reduce heat gain. Beyond its environmental performance, this system creates a constantly shifting pattern of light and shadow across the interior surfaces, adding spatial depth while making the passage of time perceptible.

BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.
BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.

The material strategy also responds to principles of proximity and efficiency. The prefabricated elements were produced just eight kilometers from the site, using locally sourced aggregates that reduce the impact associated with transportation while strengthening the material connection to the territory.

At the urban scale, the project restores the building’s relationship with its immediate surroundings by setting the façade back and introducing a portico as a mediating element between the street and the building. This gesture reintroduces the front garden typology characteristic of the historic residences along Paseo Montejo, creating a shaded threshold that encourages lingering, pedestrian movement, and continuity of the public realm.

BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.
BBVA Flagship by MATERIA + Gustavo Carmona. Photograph by Edmund Sumner.

The result is an architecture that integrates climate, materiality, and city, proposing a contemporary reinterpretation of Paseo Montejo’s urban legacy through sustainability, shade, and spatial experience.

More information

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Architects
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Project team
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Gustavo Carmona, Karla Uribe, Teresa Berumen, Jovana Grujevska, Ana Fernández, Daniela Alarcón, José Naza.

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Collaborators
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Project Management.- Bovis / Juan Carlos Escobar.
Mural Design.- Ricardo Pinto + Gustavo Carmona.
Mural.- Mosaicos Venecianos de México.
Prefabricated Concrete.- Predecon / Enrique Escalante.

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Contractor
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Pyrgos / Felipe Ávila.

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Area
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Built.- 1,470 sqm.
Facade.- 620 sqm.

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Dates
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2026.

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Location
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Paseo de Montejo, Mérida, Mexico.

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Photography
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Materia is an architectural practice founded in 2006 by Gustavo Carmona and Lisa Beltrán in Mexico City. Their projects span more than 10 countries and cover a wide range of uses, from residential to mixed-use, cultural, hospitality, and airport facilities. MATERIA has grown to become one of the most important emerging architecture studios in Latin America fueled by a strong team and a unique creative culture.

Gustavo Carmona (Mexico City, 1975) studied architecture at the Universidad Anahuac in Mexico City. After Graduating he worked with Mexican architect Francisco Serrano for 2 years. In 2001 he started his Master’s degree in Architecture at Arizona State University where he met and was a student of Wendell Burnette and Claudio Vekstein. The experience of living in a desert landscape paired with his interest in light and phenomenology became a fertile ground for his practice nowadays. As a graduate, he lived in San Francisco and worked at SmithGroup JJR. In late 2007 he moved back to Mexico City and founded MATERIA with his wife and architect Lisa Beltran.

Lisa Beltran, (Puerto Rico) Architect from the University of Puerto Rico (1995-199). In 2001 she began her Master of Architecture at Arizona State University (2001-2003). At the end of 2007, she moved to Mexico City and founded MATERIA with her husband and architect Gustavo Carmona. She is currently the project director / main design partner of the Materia Arquitectónica studio.

Awards
-    Premio Cemex 2022 – Premios Especiales / Centro Cultural Montes Molina.
-    Architecture Master Prize 2022 – Cultural Buildings / Centro Cultural Quinta Montes Molina.
-    Premio Noldi Schreck 2022 – Special Editor´s Award / Centro Cultural Quinta Montes Molina.
-    Architectural Digest / Iconos del Diseño Award / Centro Cultural Quinta Montes Molina
-    Architectural Digest / Iconos del Diseño Award / Alfonso Marina Flagship Store
-    Most Innovative Architecture Firm in North America, 2020. The New World Business Report. USA.
-    UNESCO Prix Versailles 2018 for Retail Architecture, Louis Vuitton Masaryk.
-    Medalla Mérito Profesional Anáhuac 2016 / Universidad Anáhuac México.
-    Silver Medal. Mexico City 2nd Architecture Biennale - Pabellón Quinta Montes Molina
-    Silver Medal. Mexico City 6th Architecture Biennale – Centro Cultural Quinta Montes Molina
-    Rising Star Award 2013 by Fashion Group International NY for “Residential and Interiors”. NYC
-    Gustavo Carmona selected among “100 Creatives Revolutionizing Mexico” by Architectural Digest.
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Published on: November 3, 2026
Cite:
metalocus, ELVIRA PARÍS FERNÁNDEZ
"A screen rooted in the territory. BBVA Flagship by MATERIA + Gustavo Carmona" METALOCUS. Accessed
<https://www.metalocus.es/en/news/screen-rooted-territory-bbva-flagship-materia-gustavo-carmona> ISSN 1139-6415
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