Prada invites three leading female architects: Kazuyo Sejima, Elizabeth Diller and Cini Boeri for Luggage Designs
23/09/2018.
[MIL] Italy
metalocus, ANDREA GONZÁLEZ
metalocus, ANDREA GONZÁLEZ
“Prada Invites” project for the women’s show, Prada invited three women at the top of their industry to create new artifacts from the signature material.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada. Photograph by Agostino Osio
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada. Photograph by Alberto Moncada
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Bags for travel, with multiple functions. Architect Kazuyo Sejima reinterprets Prada-Nylon for Prade-Invites, PradaSS19. For the women’s show, Prada invited three women at the top of their industry to create new artifacts from the signature material.
Prada invite designed by Kazuyo Sejima. SS 2019 Womenswear
Prada invite designed by Kazuyo Sejima. SS 2019 Womenswear
“In the way I work, the image derives from function.” Architect Cini Boeri reinterprets
Prada invite designed by Cini Boeri. SS 2019 Womenswear
An innovative raincoat and a bag to carry essentials like “sketchpads, sandwiches, and lipstick.” Architect Elizabeth Diller reinterprets Prada-Nylon for Prade-Invites, PradaSS19.
Prada invite designed by Elizabeth Diller. SS 2019 Womenswear
SS 2019 Womenswear Prada
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada. Photograph by Alberto Moncada
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Cartesian Space by AMO. Prada, SS 2019 Womenswear. Image courtesy of Prada.
Prada has showcased its 2019 spring/summer womenswear collection within the AMO-transformed deposito, similar to catwalk installation for the men’s show earlier this year. As the second installment of the “Prada Invites” series, Kazuyo Sejima, Elizabeth Diller and Cini Boeri all worked with the Italian brand to create designs from the classic Prada Nylon. “Prada Invites” is intended to look at the intersectionality of design, leading to conversations and collaborations between different design disciplines.
Kazuyo Sejima designed two bags, one called the ‘long bag’ and the other, the ‘curved bag’. Both turn multipocket travel bags, one designed to hang on the wall and the other a neck pillow, respectively, into carry-on styles.
Elizabeth Diller reworked the nylon garment bag, with utilitarian zippers and buckles, into a raincoat and yoke-style bag. The latter was transformed into a lighter item for women to carry ‘sketchpads, sandwiches and lipstick.‘
And Cini Boeri her design for Prada is a messenger style bag with removable and adjustable modules. In the booklet, Boeri states, ‘in the way I work, the image derives from function, and so many design work starts precisely from this.’
Elizabeth Diller reworked the nylon garment bag, with utilitarian zippers and buckles, into a raincoat and yoke-style bag. The latter was transformed into a lighter item for women to carry ‘sketchpads, sandwiches and lipstick.‘
And Cini Boeri her design for Prada is a messenger style bag with removable and adjustable modules. In the booklet, Boeri states, ‘in the way I work, the image derives from function, and so many design work starts precisely from this.’
Description of project by AMO-prada
For the 2019 Spring/Summer Prada Womenswear show, AMO transforms the Deposito, the most dramatic space of the Fondazione Prada complex, into a multifunctional venue for performances.
Through a series of architectural interventions, the design reinterprets the classical spatial repertoire of the theatre with a Terrace, Parterre and Balcony, and uses these to activate the hall for the fashion event. These elements offer different ways for the audience to experience the show, while simultaneously defining a perimeter within the room, sparking a dialogue with the industrial character of Deposito.
The (acid) green terrace, strikingly punctured by the sculptural white beam that acts as counterbalance for the recently opened Torre, is the first structure you encounter when entering the room. A passage through the tribune leads you onto the center parterre marked by a graphic grid that organizes seating and defines the catwalk. The theatrical nature of the event is articulated through the monumental scale and dramatic framing of the main space, which is visually concluded by the balcony – an assembly that extracts and reinterprets the orange structural system lining the perimeter of Deposito – establishing a visual and material synthesis between the permanent and provisional.
The inflatable stools by Verner Panton – an exclusive re-edition of the 1960s piece, produced by VERPAN for PRADA – expand the set’s material palette, vanishing in the dim lights that outline the plastic carpet of the parterre - the same 100% recyclable clear plastic sheet on set at the Prada Menswear show in June - creating an uncanny and dreamlike atmosphere.
