Bruce Street by Carr architects. Photograph by Rory Gardiner.
Bruce Street by Carr architects. Photograph by Rory Gardiner.
Project description by Carr
Catalyst for rejuvenation
Set within Kensington’s historic industrial precinct, the eight-story commercial building designed by Carr at 18-20 Bruce Street is the first project to pass Melbourne City Council’s Green Factor Tool and is set to revive an area ready for life again.
(Site)
Nestled between North Melbourne and Flemington, Bruce Street is uniquely placed to rejuvenate Kensington’s historical industrial wedge. Defined by its streets of red brick warehouses, towering grain silos, and the Younghusband wool store dating back to 1901, the new eight-story commercial building designed by Carr is the first development of scale in the precinct.
Delivering both the architectural and interior design elements, the design pays tribute to the project’s historical site with its robust form made up of concrete slabs spliced with red brick piers, balanced with fine metal balustrades.
Bruce Street by Carr architects. Photograph by Rory Gardiner.
(Architecture)
Composed predominantly of concrete, recycled bricks, and glazed elements, the podium is made up of four levels and faces directly onto Bruce Street, while the four levels above the podium are set back four meters to break up the form and massing. The architecture responds to the vernacular of the existing fabric of Kensington and nearby warehouse buildings.
The form is expressed as a series of slab edges that create a dialogue with the horizontal banding of the neighboring warehouse buildings. Inserted skewed brick piers are positioned between the main façade and the boundary line, framing views to the northeast and toward the city to the southeast. The piers are positioned and utilized to provide passive solar protection from the western sun, while the hit-and-miss brickwork allows additional filtered natural light and a layer of articulation and craftmanship to the façade, while deep balconies protect glazing and offer ample outdoor amenities for tenants to enjoy. Passive design elements like these mean that the architecture and the design are inherently sustainable from conception rather than an afterthought.
The entire façade is punctured and softened by the extensive landscaping allowed for in the double and triple-height voids. Each floor has been designed to offer sightlines to green, be it via the trees dotted up the façade or the large concrete planters across the balconies.
At ground level, a large canopy tree is centrally planted and rises through the slab punctuation, becoming one with the building. Designed by Sydney Design Collective and Junglefy, the landscaping extends to include a 400-meter squared extensive bio-diversity green roof. Used for research by the University of Melbourne and RMIT, the roof will create an important ecosystem and offer the local wildlife from the river refuge during migration seasons.
As a gas-neutral building and passive in its approach to sun shading, along with an array of other green initiatives, the project is a direct response to the current climate and biodiversity emergency.
As a case for sustainable design, Bruce Street is the first project to pass the Melbourne City Council’s new Green Factor Tool. The initiative, which has recently been formally adopted, will impose a positive obligation on landscape designers, architects, planners, and developers to improve the extent of vegetation cover on private land in Melbourne.
Bruce Street by Carr architects. Photograph by Rory Gardiner.
(Interiors)
Carr also designed the warm shell interior spaces and test fits, which ensures the exterior language is seamlessly translated throughout the tenancies and amenities.
Internally the building gradually transitions from brick pavers to concrete, bringing with it the rust-red tones of the brick through the metal detailing and paintwork. Comprising two lobby spaces side-by-side, the ground floor works hard to elegantly conceal extensive services and amenities, providing a serene space that is paired back in aesthetic.
Shared amenities include two commercial meeting spaces and extensive end-of-trip facilities that are available to tenants. As a nod to its industrial heritage, the interior spaces are raw in design and feature bespoke lighting details and exposed soffits.
Moving up the levels, the building will offer half or full-floor tenancies. All office spaces are designed with wellness initiatives in mind. With large operable windows and sliding doors for natural ventilation, tenants will benefit from elevated views out. Deep balconies keep the sun off the glazing and will give all office spaces access to large private outdoor spaces.
After identifying Kensington as an overlooked city fringe suburb, developer Medley Property Group acquired the site off-market and engaged Carr to help realize its vision to rejuvenate a mixed-use and lower-scaled part of Kensington. Bruce Street directly responds to its location and sets to offer a complete contemporary workspace. Setting a new benchmark for green design as the first project to pass Melbourne City Council’s Green Factor Tool, Bruce Street is the first of its kind.
