The new headquarters for the Dynafit brand will be designed by Barozzi Veiga architects, and will be located along the highway to Munich, directly on the A8 highway at Kiefersfelden, in the German Alps, from 2022.

The new Dynafit Headquarters in Kiefersfelden will host the main managerial and administrative centre of the famous mountain sports brand.
Building shape, designed by Barozzi Veiga, has two 30-meter-high, interlocking triangles with a whitish-silvery facade.  The iconic headquarters will be a building of steel, glass and concrete, with a futuristic look, a new reference point during the day and at night.
 
"We read the landscape of Kiefersfelden and put it in connection with the brand values of the Dynafit brand," explains Alberto Veiga. “The project is an answer to this relationship: the absolute reduction of the brand to the essential for the best performance on the mountain. The two triangles do not compete with the surrounding mountains, but keep to the essentials."

Construction in the alpine scenario on the border between Germany and Austria is planned for next spring on 8,190 square meters of land. The construction time for the two almost 6,000 sqm and seven-story buildings will be 18 months.

The budget for the building is 20 million euros and will also house the headquarters of the Oberalp subsidiary for Austria, Germany and Switzerland.
 

Project description by Barozzi Veiga

The proposal for the main Headquarters of Dynafit in Kiefersfelden adopts the essence of the landscape as the main design reference.

In its natural frame, the Inn Valley, the new Centre shows up as an eye-catching landmark, two outright pyramidal shapes visible from the highway which connects Germany and Austria.

The building consists of a volumetric composition that aims to increase the feeling of verticality, playing with the nearby elements, hills and valleys. With an intimate and monumental verticality at once, the building enhances the maximum height in its vertical surfaces, while seeking for a more human scale in the inclined sides.

From the exterior, the headquarters becomes part of a natural and firm landscape, while the interior is conceived as a bright and efficient system of slabs and columns, supported by two service cores, one in each side of the plan. Despite the presumed volumetric simplicity of the project, the section expresses the rich spatiality in which visitors and staff can experience the multifunctional building.

Inspired by the light and technological products by Dynafit, the façade system protects the building from the solar radiation and, simultaneously, it regularly opens towards the outside. The diagonal guidelines of the facade system enhance the geometry of the volume and allow to perceive the building in very different ways depending on the light’s reflections.

The simple but specific shape of this architecture allows the new headquarters of Dynafit both to be part of the all-around natural landscape and to assume a meaning by itself, seeking a balance between the specificity of the place and autonomy of form.

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Fabrizio Barozzi born in Rovereto (Italy) in 1976. He currently lives and works in Barcelona.He graduated as an architect in 2003 by the University Institute of Architecture in Venezia. He completed his training in 1999 at the School of Architecture of Seville in 2001 while living in Paris.

He began his training partner in 2003 working as the office of William Vázquez Consuegra and later in 2004 is associated with Alberto Veiga and establish their own professional studio.

He has been Professor of Projects at International University of Catalonia in Barcelona from 2007 to 2009 and since 2009 is Associate Professor of Projects at the University of Girona.

Alberto Veiga (Santiago de Compostela, Spain), was born in 1973 and studied architecture at the School of Architecture of Navarre. After graduating, he worked as an assistant and planner in Patxi Mangado practices in 1997-2001. From 2001-03, he worked as a designer of Guillermo Vázquez Consuegra, where he worked on a number of projects awarded. In 2004 he settled in EBV Architects with Fabrizio Barozzi. Projects currently teaches 3rd year at UIC.

EBV Architects is an architectural firm located in Barcelona and founded by Fabrizio Barozzi (Trento, Italy, 1976) and Alberto Veiga (Santiago, Spain, 1973) devoted to architecture, urbanism and interior design. The experience accumulated over the years in collaboration with renowned architects has allowed prestige EBV start a professional career where independent research plays a major role. The study EBV and has been awarded with many awards nationally and internationally.
 

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Published on: December 30, 2019
Cite: "Absolute reduction to the essential. New Dynafit Headquarters by Barozzi Veiga" METALOCUS. Accessed
<https://www.metalocus.es/en/news/absolute-reduction-essential-new-dynafit-headquarters-barozzi-veiga> ISSN 1139-6415
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