Blurring the boundary between art and retail.KVK City Concept Store by ATMOSPHERE Architects
11/06/2022.
[Chengdu] China
metalocus, ANNA CLARA BARROS
metalocus, ANNA CLARA BARROS
ATMOSPHERE Architects has designed a New Concept Store in Chengdu, China. Through a futuristic and mysterious proposal, the project creates a new perspective of the jewellery store space in Chendu's Jingronghui shopping centre.
The design aims to dismantle and convey the reorganized philosophy of art. A gridded black framework is installed across the interior ceiling and matched below by white floor tiles. The top light penetrates the room from above and falls on the white floor tiles.
The design aims to dismantle and convey the reorganized philosophy of art. A gridded black framework is installed across the interior ceiling and matched below by white floor tiles. The top light penetrates the room from above and falls on the white floor tiles.
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
KVK City Concept Store by ATMOSPHERE Architects. Photograph by Chuan He of Here Space
Analysis of the facade. KVK City Concept Store by ATMOSPHERE Architects.
Reorganized animation analysis. KVK City Concept Store by ATMOSPHERE Architects.
Tommy Yu, chief designer of ATMOSPHERE Architects, uses the concept of "Modularity" to realize the penetration of context, so as to complete the change and reconstruction of spatial content. Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction.
Flexibility is also a very important concept for the project. The central exhibition cabinet is made up of an array of modules that can be moved and spliced together, complemented by different curved stand designs.
Flexibility is also a very important concept for the project. The central exhibition cabinet is made up of an array of modules that can be moved and spliced together, complemented by different curved stand designs.
Project description by ATMOSPHERE Architects
Part 1 Anticipation
The black wall was the boundary
They were divided into different groups
Cut and combined
Rows upon rows, breaking the single restriction
As the core concept of the brand, the reorganized philosophy of art was bound to be dismantled and conveyed through the design language.
The whole arc-shaped hot curved glass was at the bottom, and the dark green to black color changed. A strange device created with the core inspiration symbols, like a spider's tentacle, stood between the window, blurring the boundary between art and retail.
The "spider's order" was used as a guide and was about to come
Part 2 Restructure
The two mirrors stretched out and extended indefinitely Self-construction
Modern civilization has created countless parts for contemporary mankind, and design also responds here. The concept of "Modularity" is used to realize the penetration of context, so as to complete the change and reconstruction of spatial content.
Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction.
The pure black inner wall stands on both sides, with 3x3 free stretching light-emitting modules as a group, providing different booths for the main body of the space.
Black and white, extremely simple and clean
Part 3 New chapter
ONE IS ALL，ALL IS ONE
The central exhibition cabinet is composed of an array of module matrices that can be flexibly moved and spliced, supplemented by different curved booth designs.
It matches the product flow and material properties and attracts people's attention.
It was not only a carrier, but also an expression
Free group, thousands of people and thousands of faces
"Reestablishment" is here to be a continuous expression
Due to the reestablishment of the future
KVK·TO BREAK THROUGH BARRIERS
NEW PAGES FOR OUR STORY
More information
Architects
ATMOSPHERE Architects. Lead architects.- Tommy Yu.
Design team
April Lo, Chloe Chen, Mao Mao.
Area
180 sqm.
Dates
2021.
Location
Chengdu, China.
Photography
Chuan He of Here Space.
Tommy Yu. ATMOSPHERE Architects
ATMOSPHERE Architects was founded in 2018 by Tommy Yu. As an architecture and interior design firm, they dedicate to research and practice through a global perspective. The team is composed of senior architects and designers who graduated from top domestic and overseas universities, devoted to exploring the relationship between contemporary architecture and space in a thoughtful and logical way.
Their work includes architectural design, interior space design, installation and artwork, contemporary video and multimedia production, and their ultimate goal is to lead in modern aesthetics and ideas. At the same time, they incorporate cutting-edge technology and work with contemporary artists and designers in crossover fields. Explore the future of "new retail" with avant-garde design ideas to break the creative boundaries.
Their work includes architectural design, interior space design, installation and artwork, contemporary video and multimedia production, and their ultimate goal is to lead in modern aesthetics and ideas. At the same time, they incorporate cutting-edge technology and work with contemporary artists and designers in crossover fields. Explore the future of "new retail" with avant-garde design ideas to break the creative boundaries.
Categories
Our selection
