Located in the Shouchuang Langyuan station park in Beijing, the creation of the new headquarters of the Chinese clothing brand Rosemoo by the architecture firm Cun Design involves the transformation of an old textile warehouse into a creative and diverse space which causes each person immersed in it to feel the charm of dialogue and harmonious coexistence that transcends time and space.

Through an open design that seeks to preserve the original industrial heritage of the location, two volumes are generated that, through sculptural techniques, achieve a recognizable appearance serving as a distinctive sign of identity for the brand and at the same time organically integrating different interior spaces that provide to the project of versatility and poetry.
The project by Cun Design  integrates an office, a reception and a showroom into the industrial relic, reflecting the oriental philosophy that intertwines the nature of the place and time through modern techniques, paying special attention to the way of connecting the different functional modules creating a staggered but fluid space.

The strategy of the new office consists of revealing the original structure of the building and using different geometries in the openings through which to effectively guide the natural light and locally building a poetic kingdom of light that relates it to its surroundings, playing with the shadows produced on its white walls by the nearby trees, complementing the worn red bricks.


Rosemoo Headquarters Office by Cun Design. Photograph by Wang Ting.
 

Project description by Cun Design

The new headquarters of ROSEMOO is located in the Shouchuang Langyuan Station Park in Beijing. The predecessor of the park was the Beijing Textile Warehouse, which was built in the 1970s. As an important old industrial relic, the park has fully preserved the basic layout of the original 30 warehouses in red brick architecture. This time, ROSEMOO and Cui Shu collaborated for the second time, continuing their thinking on Eastern philosophy, and transforming one of the buildings into a composite and diverse creative space that integrates office, reception, and showroom.

The original open layout and superior elevation of the warehouse building provided rich spatial possibilities for creative office spaces. Based on the clues of preserving the original industrial heritage, Cui Shu created two volumes inside and outside the building through sculptural techniques, achieving a recognizable appearance as the brand headquarters while meeting the organic integration organization of different functions inside.


Rosemoo Headquarters Office by Cun Design. Photograph by Wang Ting.

1.Superposition
In the design, ingenuity was used to create two prominent building volumes, both inside and outside, through deconstruction and stacking techniques, giving the headquarters a distinct identity and ensuring seamless connection between internal functional areas. Among them, the horizontally suspended rectangular volume constructs the three-dimensional traffic boxes for inside and outside the building, as well as vertically inserted hollow cylindrical volumes that shape the spirit of the spatial space. The upper and lower parts respectively serve as multifunctional exhibition halls and negotiation meetings, and the open office areas surrounding them showcase a modern and efficient working atmosphere.

2.Sequence
Cui Shu is good at expressing Chinese spatial philosophy through modern techniques. In ROSEMOOs project, through the staggered relationship between high and low levels, he was able to cleverly connect different functional modules in a flowing space.From the entrance, after passing through a narrow corridor, gradually enter. At this point, it is necessary to take a few steps down to officially enter the open and high indoor space. If you continue to climb up the stairs, you can directly reach the reception tea room on the second floor.The first floor of the circular space has been sunken, creating a spatial relationship similar to a classical music hall, adding a sense of ceremony to the entrance. The stairs surrounding the exterior also resemble a fast passage leading people from the center to the second floor.

3.Brightness and Darkness
The brand advocates nature, and the fabric materials are mainly natural and comfortable cotton, linen, silk, and wool. The overall texture of the new headquarters office also echoes with a pure, clean, and natural feeling. Not only does it reveal the original structure of the building as much as possible to present a simple texture, but it also cleverly uses vertical and horizontal bar shaped windows and skylight designs to effectively guide natural light into the interior, cleverly regulating the contrast between light and dark in the space, forming a light and shadow effect with both key lighting and soft diffuse light, and locally constructing a poetic realm of "light in it".The tree shadows outside complement the pristine white walls, complementing the weathered mottled red bricks. Together, they tell the aesthetic story of the interweaving of nature and time, allowing every person immersed in it to feel the charm of dialogue and harmonious coexistence that transcends time and space.

The design of ROSEMOO's headquarters office is not only a recreation of space, but also a profound interpretation of brand spirit and Eastern philosophy.Through clever spatial layout and careful handling of light and shadow, this multifunctional creative space has become a vibrant and inspirational workplace.It pays tribute to nature and tradition, and also reflects the perfect integration of modern design concepts and traditional culture.Not only is it a symbol of the ROSEMOO brand, but it has also become a unique cultural landmark within the Langyuan Station Park, injecting new vitality into the city's industrial heritage.

More information

Label
Architects
Text
Cun Design. Lead Designer.- Cui Shu.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Project team
Text
Li Hui, Wang Jiaqi, Liu Jinchang.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Area
Text
1540 sqm.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Dates
Text
2023.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Location
Text
Beijing, China.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Photography
Text
Wang Ting.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Cui Shu founder of CUN Design in 2010, is a diversified and professional team formed by a group of multidisciplinary young designers. Cun design proposes the concept of enterprise operation space. It is the first space design team in China who combines the concepts of artistic creativity, technology office and green office to fulfill the efficiency of corporate office. Cun Design focus on boutique hotel, creative office, real estate, sample room, etc. They don't limited to one specification, they live for the sake of design.

Cui Shu, was National champion of Chinese Design Elites of 2015, Executive advisor of Chinese Design Elites, Member of The Art Display & Decoration Committee of China of CBDA. Premio de diseño A + Global Architizer 2017. Premio Italia A'Design 2017. Premio de diseño espacial 2017 Taiwán TID.
Read more
Published on: June 3, 2024
Cite: "Harmonious and poetic spatiality. Rosemoo Headquarters Office by Cun Design" METALOCUS. Accessed
<https://www.metalocus.es/en/news/harmonious-and-poetic-spatiality-rosemoo-headquarters-office-cun-design> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...