The architecture studio CCD-Cheng Chung Design has designed an exhibition hall as part of the large-scale urban development Qinwang City Eye, developed by the state-owned real estate company China Jinmao Holdings Group Limited, in the Fuyang district of Hangzhou city, located west of China.

Like the urban project, the exhibition hall takes strong inspiration from the landscape and the traditional roots of Hangzhou culture, creating a modern and updated vision, giving rise to the change and regeneration of the city without forgetting the tradition.
The CCD-Cheng Chung Design project takes as its premise the creation of a space in constant contact with nature, inspiring the interior design in the landscape of the nearby Fuchun River through the use of reflective black stone for the creation of the floor. This contrasts with the brightness and cleanliness that has been given to the rest of the walls, thus creating an atmosphere of tranquility and spirituality.

The showroom takes root in Chinese tradition by inspiring the design of its roof and the many folding facings in local bamboo and origami crafts. In this way, a play of light and shadow is created, as well as an organic nature in the design of the spaces, which once again evokes the constant contact with nature and spirituality so present in the project.
 

Description of project by CCD-Cheng Chung Design

Cities witness constant changes, and also carry memories and emotions. 

In keeping with the pace of the times, Fuyang District of Hangzhou is embarking on a new glorious journey. Qinwang City Eye, the large-scale development master-planned by China Jinmao Holdings Group Limited, is like a brilliant pearl on the map of Hangzhou and is depicting a modern version of the legendary Chinese landscape painting "Dwelling in the Fuchun Mountains".  

As a part of Qinwang City Eye, Jinmao Star in the Bund · Qin Wang Fu Exhibition Hall conceived by CCD provides a new window for showcasing the urban culture of Fuyang. Drawing inspiration from the landscape elements of the nearby Fuchun River, the design concept "living water from the source" is drawn out. The interior design is well coordinated with architecture and landscape, together creating a modern and elegant city exhibition hall with a rich context.  

Taking Fuchun River water as ink and the 2,000-year history of Fuyang as writing brush, the design aims to portray and create an eternal spiritual monument. This city exhibition hall is a creative modern artwork, which traces the source of Fuyang's culture and carries city memories.  

Paper handed down from ancient times is like an enduring civilization. Inspired by the local traditional craftsmanship of bamboo and paper works, the concept "With bamboo as bone, folding paper into a fan" is conceived to shape a unique folding fan-like rooftop, which creates distinctive forms and spaces for the exhibition hall.     

The interior continues the design languages of the folding architectural surfaces. From the reception desk to the backdrop wall, every space shows simplistic, magnificent and international-style visual effects, either in terms of volumes or materials.   

Meanwhile, the idea "art gallery" is also introduced into the interior design to endow the space with abundant artistic, humanist elements and an elegant style, so as to the lead the local urban lifestyle. 

The artwork in the hallway features rich textures and produces a concerto of light and shadows. It presents amorphous organic flowing forms, implying the existence of eternal dynamics in the current. 

International style of fashionable artistic life sets the fundamental tone of each space. In the life experience pavilion, the furniture featuring a sense of architecture, the reflective black stone materials and the greenery outline a relaxing socializing setting. 

The pure interior and natural landscape penetrate each other within the simplistic spatial composition, exuding a clean, elegant atmosphere and also showing a restraining and composed Oriental temperament.

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Architects
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Design team
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Interior design.- CCD-Cheng Chung Design.
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Area
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2720 sqm.
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Dates
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Completion time.- October 2020.
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Location
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Hangzhou, China.
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CCD.- Cheng Chung Design (HK) was founded by Mr. Joe Cheng

Mr. Cheng is an outstanding designer who specializes in hospitality design and who has worked with most of the high-end international hotel brands. CCD's elite team, with its detailed design knowledge, international experience, and management skills, is poised to provide top quality services and product to its clients. 

Mr. Joe Cheng has over twenty years of experience in hospitality design, with his vision and design philosophy, leading the CCD design team to the forefront of the interior design industry, and guiding the development of CCD.

The diverse background of the team and its technological expertise allows it to keep abreast of new directions and innovations in the industry. CCD is ranked as #3 in Hospitality Giants 100 featured in US Interior Design magazine. Besides, CCD won the "Asian 500" and it is the first design brand on the list. 

Since establishment, CCD has received over 65 top-notched international design awards including the highest honor in the interior design field – 'Gold Key Awards', becoming the first Chinese interior designer who has won a grand slam in the hospitality design field. 

CCD has always been the icon in the hospitality design field, with the whole industry chain operation mode (pre-consultant, architectural design, interior design, to electromechanical, lighting, logo, softcover, art, etc.) covering hotel, corporate, commercial complex, and high-end residential design. Actively innovate commercial and luxury home design, and create a smart home design laboratory to integrate the latest scientific and technological research and development results, applying to the in-depth development of CCD interior design.

Since its establishment, CCD has successively provided interior design and consulting services for more than 20 international hotel management groups, such as Marriott, InterContinental Hotels Group, Accor, Hyatt, Mandarin Oriental, Alila, Diaoyutai MGM, Wyndham, more than 50 international brands and more than 100 luxury hotels. 
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Published on: July 19, 2021
Cite: "Landscape and tradition as a model. Jinmao Star in the Bund Qin Wang Fu Exhibition Hall by CCD" METALOCUS. Accessed
<https://www.metalocus.es/en/news/landscape-and-tradition-a-model-jinmao-star-bund-qin-wang-fu-exhibition-hall-ccd> ISSN 1139-6415
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