MaSAT. Madrid Street Advertising Takeover
10/04/2011.
Newspaper El Mundo 04/04/2011
metalocus, PEDRO NAVARRO
metalocus, PEDRO NAVARRO
This week El Mundo newspaper echoed the news: "Con la guerrilla gráfica que 'robó' 130 marquesinas de Madrid." 4/4/2011.
MaSAT (Madrid Street Advertising Takeover) is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments.
The action took place on March 30, 106 bus shelters were operated on four points of the city of Madrid around Sol, Príncipe Pío, Cuatro Caminos Square and Paseo del Prado.
