LEGO House was designed by the architectural practice BIG (Bjarke Ingels Group). Jesper Vilstrup says: “The building itself reflects what LEGO play and the LEGO values are all about. The LEGO brick has been incorporated into the architecture in a simple, but ingenious way, and visualises the systematic creativity that lies at the very core of all LEGO play.”
LEGO House is a building consisting of 21 white bricks stacked on top of each other, crowned by an oversized 2x4 LEGO brick, the so-called Keystone. The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for guests to explore and enjoy.
LEGO House is a building consisting of 21 white bricks stacked on top of each other, crowned by an oversized 2x4 LEGO brick, the so-called Keystone. The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for guests to explore and enjoy.
“LEGO house is a literal manifestation of the infinite possibilities of the LEGO brick – one that embodies the notion of systematic creativity and allows children of all ages countless opportunities to create their own worlds and to inhabit them through play. At its finest – that is what architecture – and LEGO play – is all about: empowering people to imagine new worlds that are more exciting and expressive than the status quo – and to provide them with the tools and the skills to make them reality. This is what children do every day with LEGO bricks – and this is what we have done today at LEGO House with actual bricks, taking Billund a step closer towards becoming the Capital for Children.” Bjarke Ingels, Founding Partner, BIG.
Construction of the building started in early 2014, and LEGO House was officially opened yesterday with a grand celebration on 28 September 2017.
The building is 12,000 m². On the ground floor there is a state-of-the-art LEGO brand store, three restaurants, conference facilities, and a 2,000 m² public square. The first and second floors are part of the paid experience area featuring four unique play zones. The company’s story will be told in the History Collection located in the basement, while the Masterpiece Gallery with fan creations will be located on the top store.
Jesper Vilstrup continues: “The location of the building is no coincidence. Billund is where the LEGO adventure began. It was always our intention that LEGO House should be open to tourists as well as Billund’s citizens at large. For this very reason, there is free access to the 2,000 m2 city square at the heart of the building, which we hope will become a natural gathering place for our guests.”
The experience zones are arranged according to colour. Each colour represents a certain aspect of a child’s learning. Red is creative. Blue is cognitive. Green is social. Yellow is emotional. Each zone consists of a number of individual activities and attractions to actively engage guests.
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three restaurants.
The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit their impressive creations, and a History Collection where you can witness the development of the company and the LEGO brand over time.
