A reinterpretation of ancient Paris. Off-white flagship store by OMA

More information

Architects
OMA.- Ellen van Loon, Samir Bantal, Giulio Margheri.
Project team
Team.- Lina Jaidi, Camille Filbien, Natalie Konopelski, Valerio di Festa, Alexandru Tintea, Claudio Araya, Yushang Zhang, Giada Zuan.
Collaborators
Local architect.- Barbarito Bancel Architectes. Chandeliers.- De Studio.
Client
Location
8 Rue de Castiglione, Paris, France.

OMA. Office for Metropolitan Architecture

Office for Metropolitan Architecture (OMA) is a leading international partnership practising architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia.

OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam (2013), CCTV Headquarters in Beijing (2012), New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003).

Think tank of the Office for Metropolitan Architecture (OMA). AMO

AMO is the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas in 1999. Applying architectural thinking to domains beyond building, AMO has worked with Prada, the European Union, Universal Studios, Amsterdam’s Schiphol airport, Condé Nast, Harvard University, and the Hermitage. It has produced exhibitions, including Expansion and Neglect (2005) and When Attitudes Become Form: Bern 1969/Venice 2013 (2013) at the Venice Biennale; The Gulf (2006), Cronocaos (2010), Public Works (2012), and Elements of Architecture (2014) at the Venice Architecture Biennale; and Serial Classics and Portable Classics (both 2015) at Fondazione Prada, Milan and Venice, respectively.

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.

AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

Ellen van Loon

Ellen van Loon joined OMA in 1998 and has led several award-winning building projects that combine sophisticated design with precise execution. Some of her most significant contributions include the new G-Star Headquarters in Amsterdam (2014); De Rotterdam, the largest building in the Netherlands (2013); New Court, the Rothschild Bank headquarters in London (2011); exterior and interior design for Maggie's Centre near Glasgow (2011); the Prada Transformer pavilion in Seoul (2009); Casa da Musica in Porto (2005), winner of the 2007 RIBA Award; and the Dutch Embassy in Berlin (2003), winner of the European Union Mies van der Rohe award in 2005. 

Van Loon is currently working on Factory, a large performing arts venue for Manchester; a new building for Brighton College in England; and the home of the Danish Architecture Center in Copenhagen. 

Samir Bantal

Samir Bantal is the director of AMO, the think- tank founded by Rem Koolhaas in 1998, which enables OMA to apply its architectural thinking beyond architecture, to the fields of design, technology, media and art.

Samir Bantal rejoined OMA in 2015 after working at the office between 2003 and 2007 on a number of projects ranging from product design, research, architecture and master planning. Samir was involved in the Image of Europe, an exhibition on the history and meaning of the European Union, rebranding the European flag. He worked on a new proposal for the Shanghai Expo of 2010, a master plan for Riga Port City and several exhibitions for the Venice Biennale. He was project architect of the Ras Al Khaimah master plan (2006) and Jebel Al Jais Resort (2006). Samir also contributed to a number of publications by AMO, such as Project Japan (2011) and Al Manakh I (2007).

Before joining OMA, Samir worked for Toyo Ito, and was associate professor at Delft Univeristy of Technology in the fields of architecture and urbanism. Between 2008-2012 he was editor of the Annual Architecture Yearbook of the Netherlands.

Currently, Samir is responsible for the new retail concept for the luxury car brand Genesis in Seoul, Korea. Also with AMO, Samir is currently working on 3 exhibitions. In Qatar, AMO explores the role of modern architecture in the development of the city of Doha, opening March 2019. Together with the Harvard School of Design, Samir leads Countryside, a comprehensive research project that investigates the interaction between the city and the countryside, which will culminate in an exhibition in the Guggenheim in New York early 2020. Lastly, ‘Figures of Speech’ will show at the MCA Chicago in June 2019. The design of the exhibition, a retrospective on the work of renown designer Virgil Abloh, is a collaboration between Samir and Virgil Abloh.

Giulio Margheri

Giulio is an architect and urban researcher. He worked as architect collaborating among others with OMA in Rotterdam, TD architects in Amsterdam, Space Caviar in Belgium, Ipostudio in Florence and Ofis architect in Lubjiana.

Giulio conducted also urban research at the I2a “Insitute of Architecture” in Vico Morcote Switzerland and at Strelka Institute in Moscow.

Moreover, he worked as a Teaching Assistant at the University of Florence Department of Architecture between 2011-2013. He's been guest critic at the Summer School "Thinking City 2015" in Amsterdam and at Skopje Creative Hub 2014 in Skopje.

Some of his works are been published and exhibited including at the Moscow architecture Biennale 2014, at CANactions 2014 in Kyiv and at GARAGE Museum of Contemporary art in Moscow.
 

Virgil Abloh

Virgil Abloh. (b. September 30, 1980 / November 28, 2021) The Illinois-born designer, 38, has been creating fashion, objects, furniture, graphic works, painting, sculpture and photography for the last 20 years. He is the artistic director of Louis Vuitton's men's wear collection since March 2018. Apart from his work at Louis Vuitton, Abloh serves as the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. He has designed pieces for other renowned brands such as Pioneer, IKEA and Nike.

Abloh became a household name after working on creative direction for Kanye West’s DONDA firm, where he collaborated with the musician on album covers, concert designs and merchandising. Abloh’s attraction to music has led him to professionally DJ at prestigious venues and festivals around the world, such as Lollapalooza and Coachella.
 
Time magazine named him one of the 100 most influential people in the world in 2018. Abloh was featured in conversation with his friend and frequent collaborator Takashi Murakami on the cover of the fall 2018 issue of Cultured magazine.

Virgil Abloh passed away at the age of 41 after a two-year battle with cancer.

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