What type of space can best display sound? What kind of movement can the charm of your commercial products experience? The Mobao Concept Store, designed by AYZ Studio, employs the integrated strategy of “Arc, Yin-Yang and Zen”, in which the designer creates a complete space for the commercial brand. A completely different space from the traditional "audio and video stores", a new way is created for people to find music.

The general inspiration comes from the ear, this being the best and most natural device for amplifying and receiving sound. Five curves are chosen to complete the facade design and five curves for the overhead lighting system.
In terms of materiality, AYZ Studio uses a large number of aluminum, wood and metal plates, inspired by the materials used in audio equipment. The color of the space is drawn from natural wood and metal gray. The gray, gloss and texture levels are constantly alternating.

Additionally, a balanced art installation of wind chimes is added to the space. The lifting elements of this art installation are all from decoration scraps and the plaster model of the ear, source of inspiration.

It is intended that the space and the product are one, and that they play music together to create a more pleasant and interesting experience.
 

Description of project by AYZ Studio

Imagine a piece of music that attract your attention and make you step into an indoor space trying to find the source of the sound. Suddenly, the wall bends and stretches with slightly surging light, mixing with the sound of music and becoming a peaceful blue lake.

This is the Mobao Concept Store designed by AYZ STUDIO. With the integrated strategy of “Arc, Yin-Yang and Zen”, the designer created a complete space for the commercial brand. Quite different from the appearance of traditional "audio-video shops",it creates a new way for people to encounter music.

- Arc. A sound wonderland tour

—"If the sound becomes tangible, what will it look like?"

—"It can be reached with arc."

Inspired by the result of "inserting a straw into a loudspeaker", five curved walls made of aluminum and wood stand in the space, where the material of space is consistent with audio products. Thus, the sound generates a specific form as if walking into the speaker.

These solid walls stretch, revolve, rise and fall in the line of sight. Following them and walking in the space, a tune from nowhere comes into your ears to make the joints of each space become turbulent or weak. Now, the wall is no longer a wall, but a forest, a cave, a boulder, and a wasteland; the music is no longer a music, but a waterfall, a carriage, a market, a bug buzz; you will suddenly meet the dappled light, and then sink into the mist and mountains.

In the construction of curves without any specific direction, space is a wonderful field that can be turned into countless faces. AYZ STUDIO extracts and interprets the concept of "five" in nature and rhythm to express the traditional materials through curves. The sound is condensed to form the curved walls, while the walls continue to flow and change with the sound and emotions. They merge into one and go around in space. You want to find the answer, but you never know which puzzle the answer belongs to.

Arc is not simply used to delineate the path, but to keeps you in the space longer, to get satisfied in the roundabout and self-questioning.

-Yin-Yang. See the invisible

The flow falling from mid-air accumulates into a small area of water, so there is a rest area along the curve of wall. After seating, the palette of white, gray and wood spreads out in layers, where some areas are in bright light like day, while some are hidden in the shadows of gray like twilight.

The light penetrates through the wooden grille and falls on the curved wall, drawing a gray shadow. When it falls on the ground, it becomes a beam of light that shines everywhere. The big red player is like a silent sculpture, and the graceful melody floating in the space seems to come from it.

Bright and dim, metal and wood, colored items and black-and-white shadows, sound and space, people and thoughts, an array of virtual and real form a balance in the space, like notes with varying heights and lows finally string into a melody.

"When heaven and earth are in harmony, all things are born; when yin and yang connects, change is coming."

In the design of AYZ STUDIO, all dimensions such as traffic flow, functions, materials, colors,and lighting are transformed into channels that harmonize yin and yang, creating a balanced comfortableness in the commercial space. This comfortableness is achieved in the reflection of yin and yang. The meaning of this contrasting method is far greater than the presentation of light and shadow, white and black. AYZ STUDIO's balance of Yin and Yang is more like a "stop to take a breath" in a fast-paced life, or a "moment of returning to nature" in a pioneering concept. The joy of people and the vitality of commercial space come into being.

-Zen. Empty completeness

You stop in front of a curved wall, where the lavender sunset glow appears on the surface of the B&O sound system. As a photo taken by chance during the setting sun,the picture is framed in the round outline of the loudspeaker, drifting away at a very slow speed. Where did the cloud that you saw just now go? You seek it in the air.

A series of larger “wind chimes” are installed adjacent to the “sunset” AV player. The wind chimes are made up of leftover metal and wood scraps from the construction. The “wind” in the space constantly sweeps it, and each piece of material collides with each other to generate sound. The plaster in the shape of ear symbolizes a quiet listener.

The space is suddenly dissolved into fragments of wind chimes, and those who walk in turn into a pair of plaster ears. This is a romantic poem of space written by wind chimes.

The sound quickly blends and fades away, mixed with the melody, and then collapsed on its own. What kind of track did it flow? You seek in the air.

When the light changes, the light and shadow strum the grille, and the skillful fingering seems to have pushed a modern music to a climax. Where is the hand of the light? Why is the melody silent? You seek in the air.

Beyond construction of space, emotions and atmosphere slide into the blank medium and pour together with sound. The curve seems to have outlined the sound track; the wall and the grille are the habitat of light; and the aluminum alloy and wood simply pull you into the body of a top loudspeaker. In this way, the "empty" of nothing has given birth to completeness.

From the experience area to the top vinyl AV area, professional cinema and a semi-open meeting room surrounded by two curves, a series of top audio products are displayed and the technical mysteries are revealed here. This is the treasure that you finally find. Now, just open it gently.

Read more
Read less

More information

Label
Architects
Text
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Design team
Text
Lead designer.- Jiang Hui. Design team.- Shi Shanshan, Zhao Wenwen.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Collaborators
Text
Project planning.- Lele Branding.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Area
Text
300 sqm.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Dates
Text
2019.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Location
Text
Beijing, China.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Photography
Text
+ + copy Created with Sketch.
- + copy Created with Sketch.
Jiang Hui is an interior Architect, founder of new literati living aesthetics brand Yu AS PLUME, AnYueZhai Architectural Design Firm and AYZ STUDIO.

In 2007, the literati living aesthetics brand Yu AS PLUME was established by Mr. Jiang Hui, consisted of two branches as AnYueZhai Architectural Design Firm and AYZ STUDIO. Featured the design strategy of Arc, Yin-Yang and Zen for commercial brands, AYZ STUDIO rebuilds the relationship between people and space to achieve a more complete place.

Starting from a traditional cultural foundation, Hui uses unique design techniques to create a multi-dimensional living and working environment suitable for the eastern elite. He has designed for many real estate developers and entrepreneurs and his recent works include the Shenyang Greenland State Guest Mansion model room, the Hangzhou Wanrong City Sales Center, the Sichuan Chengdu Luhu series model room, Nanjing Shizhuzhai, the Green Life Experience Pavilion, the Green City French series model room, the Vanke Beijing City Center, the Lenovo Automated Shop, etc.
Read more
Published on: February 23, 2021
Cite: "Curve rhythm. Beijing EasyHome Mobao Smart Audio-Visual Store by AYZ Studio" METALOCUS. Accessed
<https://www.metalocus.es/en/news/curve-rhythm-beijing-easyhome-mobao-smart-audio-visual-store-ayz-studio> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...