Acording the authors, unlike the static Haussmann apartment blocks that define Paris, the project proposed an interaction with nature in the urban environment. Its undulating floor plates form a series of terraces, creating dynamic spaces within and expansive gardens and balconies on the exterior. Each asymmetrical level slightly tapers as the building ascends, with the upper floors boasting panoramic views of the surrounding city and the Eiffel Tower.
Clichy-Batignolles provides the opportunity for French and international architecture firms to collaborate and create a new part of Paris. The neighbourhood re-activation plan includes construction of new residential buildings, as well as other community resources.

‘UNIC’ Residential by MAD. Photograph by Jared Chulski.
The area was divided into nine plots which were each assigned to a group comprised of architecture companies and developers. After winning the competition, these groups met regularly to discuss each team’s project within the bigger scheme of the neighbourhood. They particularly participated in a series of workshops to explore topics from the macro-scale urban plans to micro-scale details, such as sustainable community development, resource sharing, energy management, and population demographics.
MAD’s design was the result of these workshops with the developers, architects and the Clichy-Batignolles inhabitants. In addition to which, the residential plot for ‘UNIC’ includes both private housing and affordable housing, thus enriching the dynamics of the neighbourhood.
Clichy-Batignolles provides the opportunity for French and international architecture firms to collaborate and create a new part of Paris. The neighbourhood re-activation plan includes construction of new residential buildings, as well as other community resources.

‘UNIC’ Residential by MAD. Photograph by Jared Chulski.
The area was divided into nine plots which were each assigned to a group comprised of architecture companies and developers. After winning the competition, these groups met regularly to discuss each team’s project within the bigger scheme of the neighbourhood. They particularly participated in a series of workshops to explore topics from the macro-scale urban plans to micro-scale details, such as sustainable community development, resource sharing, energy management, and population demographics.
MAD’s design was the result of these workshops with the developers, architects and the Clichy-Batignolles inhabitants. In addition to which, the residential plot for ‘UNIC’ includes both private housing and affordable housing, thus enriching the dynamics of the neighbourhood.