Newest SESC Franchise by Paulo Mendes da Rocha and MMBB

Newest SESC Franchise by Paulo Mendes da Rocha and MMBB
[São Paulo] Brazil
metalocus, INÉS LALUETA
Paulo Mendes da Rocha and MMBB's Newest SESC Franchise in São Paulo. Photograph © FLAGRANTE / Romullo Fontenelle
After months of anticipation, the SESC 24 de Maio in downtown São Paulo was inaugurated, making it the newest unit of the franchise.
Designed by Paulo Mendes da Rocha in partnership with MMBB architects, the project  SESC 24 de Maio intervenes an old department store, transforming the interior spaces from the existing structure and creating a new urban structure which includes a theater, restaurant, library exhibition space, a sports block that even supports a pool on the rooftop.

The interventions pretends to demonstrate the virtues of density and mixed uses as catalyst of future life in urban context.

Project description by MMBB architects

We believe that the process of transformation and development of cities like São Paulo is made slowly adapting to the changes in the customs and way of life of the more

Paulo Mendes da Rocha.
Arquitectos colaboradores Collaborator Architects.- Fernando Mello Franco, Marta Moreira, Milton Braga
Adriano Bergemann, Ana Carina Costa, Ana
Carolina Mamede, Cecília Góes, Eduardo Ferroni, Giovanni Meirelles, Gleuson Pinheiro, Guilherme Pianca, Jacques Rordorf, Lucas Vieira, Márcia Terazaki, Maria João Figueiredo, Marina Acayaba, Marina Sabino, Martin Benavidez, Vito Macchione, João Yamamoto, Rafael Monteiro, Rodrigo Brancher, Thiago Rolemberg
Corner Rua 24 de Mayo with Rua Dom José
de Barros, Centre of São Paulo. Brazil
Kurkdjian e Fruchtengarten Engenheiros A
MAG Projesolos Engenheiros Associados
Engineering of SESC
Ing. Amilcar João Gay Filho, Ing.
Humberto Bigaton y Eng. Alberto Costa Souza Neto
PHE Projetos Hidráulicos e Elétricos
Building supervision
SI2 - Soluciones Inteligentes


Paulo Mendes da Rocha spent his childhood between the city of Vitória, the harbour capital of Espírito Santo where he was born in October 1928 at his maternal grandparents’ house, and Paquetá Island, in the middle of Guanabara Bay in Rio de Janeiro, the national capital, where the Mendes da Rocha family lived.

The architect’s family moved to the city of  São Paulo in 1940, more


MMBB Arquitetos was founded in 1991 as a result of the association of the architects Fernando de Mello Franco, Marta Moreira and Milton Braga, graduated in the more

Fontenelle. FLAGRANTE

Romullo Fontenelle is an architect and urban planner, master in architecture and cinema from FAU-USP. Works as independent photographer and filmmaker trying to explore the relations between moviment and space through images.