Newest SESC Franchise by Paulo Mendes da Rocha and MMBB

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Architects
Paulo Mendes da Rocha. Arquitectos colaboradores Collaborator Architects.- Fernando Mello Franco, Marta Moreira, Milton Braga
Collaborators
Adriano Bergemann, Ana Carina Costa, Ana Carolina Mamede, Cecília Góes, Eduardo Ferroni, Giovanni Meirelles, Gleuson Pinheiro, Guilherme Pianca, Jacques Rordorf, Lucas Vieira, Márcia Terazaki, Maria João Figueiredo, Marina Acayaba, Marina Sabino, Martin Benavidez, Vito Macchione, João Yamamoto, Rafael Monteiro, Rodrigo Brancher, Thiago Rolemberg
Venue
Corner Rua 24 de Mayo with Rua Dom José de Barros, Centre of São Paulo. Brazil
Structure
Kurkdjian e Fruchtengarten Engenheiros Associados
Foundations
MAG Projesolos Engenheiros Associados
Engineering of SESC
Ing. Amilcar João Gay Filho, Ing. Humberto Bigaton y Eng. Alberto Costa Souza Neto
Supplies
PHE Projetos Hidráulicos e Elétricos
Building supervision
SI2 - Soluciones Inteligentes

PAULO MENDES DA ROCHA

Paulo Mendes da Rocha spent his childhood between the city of Vitória, the harbour capital of Espírito Santo where he was born in October 1928 at his maternal grandparents’ house, and Paquetá Island, in the middle of Guanabara Bay in Rio de Janeiro, the national capital, where the Mendes da Rocha family lived.

The architect’s family moved to the city of  São Paulo in 1940, where his father Paulo Menezes Mendes da Rocha was appointed Chair of the Naval and Harbour Resources of the Polytechnic School of the Universidade de São Paulo, which he directed from 1943 to 1947.

Still in São Paulo, Paulo Mendes da Rocha graduated from the Mackenzie Architecture School in 1954 and was able to build a solid carrier as a designer of houses, schools, apartment buildings, museums, furniture, theatre sets and several urban projects.

After graduation, he won a national project competition in 1957 for the construction of a gymnasium, the Clube Atlético Paulistano. This work brought him public recognition and also won the Grande Prêmio Presidência da República at the 6th Bienal of São Paulo in 1961.

In 1968, the architect won the national project competition for the Brazilian pavilion at Osaka Expo 70 and traveled to that city to follow the construction development in 1969.

Amongst several international honours, he has been awarded the Honorary Fellowship from the Conselho Internacional dos Arquitetos de Língua Portuguesa, The Mies Van der Rohe Foundation Prize for his project for São Paulo’s Pinacoteca. Furthermore, he was selected in 2000 to represent Brazil at the 7th International Architecture Exhibition of La Biennale di Venezia. He received the Pritzker Architecture Prize in 2006.

In Brazil, the architect was twice honoured with the Ordem do Mérito Cultural, in 2004 and 2013. He also received the Troféu APCA (Associação Paulista de Críticos de Arte) twice, in 2012 and 2015.

Whilst working as an architect, Mendes da Rocha joined the world of academia thanks to his good friend, Vilanova Artigas, one of Brazil’s most remarkable architects. Both architects enhanced the School of Architecture of the Universidade de São Paulo with their social and humanistic views, which have had a major influence on many generations of architects and artists to come.

After receiving the title of Doctor from the Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo in 1998, his contribution to higher education is attested by the several invitations to international universities:
 
2001 Professor ad Honorem of the Facultad de Arquitectura, Universidad de la República del Uruguay
2007 Doctor Honoris Causa, Universidade Presbeteriana Mackenzie, São Paulo
2009 Doctor Honoris Causa, Universidad Nacional del Litoral, Santa Fe, Argentina
2010 Professor Emeritus, Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo, USP
2011 Doctor Honoris Causa, University of Architecture and Urbanism "Ion Mincu", Bucharest, Romania
2012 Doctor Honoris Causa for distinction in the arts, science, culture, human rights, Universidad Nacional de Córdoba, Argentina
2015 Doctor Honoris Causa, University of Lisbon.
 
Mendes da Rocha’s complete work was widely published in several Brazilian and international magazines as well as many books such as: Mendes da Rocha, Introducciones / Introductions, Josep Ma. Montaner, Editorial Gustavo Gili, Barcelona, 1996; Paulo Mendes da Rocha, Cosak & Naify, 2000 and 2007; Paulo Mendes da Rocha Bauten und Projekte, Annette Spiro, Verlag Niggli AG, Sulgen I Zürich, 2002; Paulo Mendes da Rocha, Helio Piñon, Romano Guerra Editora, 1ª edição 2002; Paulo Mendes da Rocha Estrutura: o êxito da forma, Denise Chini Solot; Paulo Mendes da Rocha – Fifty Years, Rizzoli, 2007; Paulo Mendes da Rocha – Tutte le Opere, Daniele Pisani, con un saggio di Francesco Dal Co, Mondadori Electa S.p.A., Milano, 2013.
 
Besides his architectural and urban projects, he designed some interesting furniture: one example is the chair “Paulistano”, published in the magazine New Furniture. Neue Möbel. Meubles Nouveaux, Verlag Gerd Hatje, Stuttgart, 1958. The chair is now industrially produced by French company OBJEKTO.

Fernando de Mello Franco, Marta Moreira, Milton Braga. MMBB

MMBB Arquitetos was founded in 1991 as a result of the association of the architects Fernando de Mello Franco, Marta Moreira and Milton Braga, graduated in the FAU-USP (FAU) between 1986 and 1987. The association with engineering consultancy companies has been characterized by the development of infrastructure urban designs such as bus station terminuses and corridors, underground garage, highway toll places, pedestrian walkways, etc. The continuous collaboration with the architect Paulo Mendes da Rocha since 1995, in its turn, offers the opportunity to develop large scale designs to institutional and governmental bodies intended to cultural and educational activities and buildings to cater for the sector of services. Marta Moreira teaches in the School of the City and Milton Braga teaches in FAU, where he developed several researches about urban design and his master degree (1999) and doctorate (2006).

Romullo Fontenelle. FLAGRANTE

Romullo Fontenelle is an architect and urban planner, master in architecture and cinema from FAU-USP. Works as independent photographer and filmmaker trying to explore the relations between moviment and space through images.

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