An idea of freedom made reality. The Hotel Puerta América is a meeting place where different cultures and ways of understanding architecture and design come together.

On the occasion of the Open House Madrid festival in its VII edition, to be held from 24 to 26 September 2021, from METALOCUS we have visited the Hotel Puerta America, a work that awakens the senses of the guest, which breaks schemes through the use of different colors, materials, and shapes.

The project, unique in the world that has brought together nineteen of the world's best architects and designers, has the luxury of having four Pritzker Prize winners (Norman Foster, Zaha Hadid, Arata Isozaki, and Jean Nouvel) among the architects and studios that have participated in the project.

The Hotel stands out internationally thanks to the fact that each of its twelve floors has been designed by a different architect or designer, which makes Puerta América a wonderful play of contrasts and a mixture of personalities.

The 5-star hotel presents guests with bold and innovative spaces, very different from the usual, resulting in the concept of a museum to enjoy and relax. 

The surface area, over 34 thousand square meters, where all floors present the same distribution: a central lobby and two corridors that organize the rooms, on both sides of the hall.

During the summer of 2017 and 2018, the Hotel embarked on a series of improvement works to update its spaces, adapting them to the needs of its guests.

A unique vision of avant-garde interior design and architecture.

Façade and Structure

The hotel has two entrances. The main one is an orange-colored driveway that allows vehicle access to the door itself. The elevation allows the guest to reach the same entrance, where the reception and common spaces are located: the Lobby & Bistro, the Marmo Bar, and Karrara Terrase.

The structure of the hotel has a characteristic dihedral laminar shape (150º) of 14 floors, with two cylindrical bodies on the first floor: front and rear.

The façade of the building was designed by Jean Nouvel, a French architect, who embodies in the spectacular building the concept of liberty by displaying the poem Liberta, by Paul Éluard, in different languages and in large letters printed on the colorful awnings that completely cover the façade of the Hotel.

Garage.- Teresa Sapey

In the commissioning of the garage, we have opted for simple graphics and color, following the premises of the poem Liberty, by Paul Éluard.

Ground floor.- John Pawson

John Pawson has been in charge of the lobby and meeting and event rooms. He has sought to create a "space to find tranquility in the heart of the hotel". Pawson has achieved an impressive space with a limited variety of materials.

The reception is a large, clear space dominated by its endless counter to welcome guests.

Floor 1.- Zaha Hadid

In the lobby, the guest discovers a space of curved and sinuous shapes. A lamp with a slender, sinuous profile, baptized with the name Vortexx, dominates the entire space. In the corridors, the sinuous shape of the facing in LG Hi-Macs stands out as a ductile material that fits like a glove with Zaha Hadid's daring way of looking at architecture.

The most unique thing about the rooms is the spaciousness and cleanliness brought by the white color that permeates the floor and walls. One of the highlights is the lighting created for the door legends, based on LEDs. This way, from the inside, the guest can mark whether they want breakfast to be served, the room to be made up, to be left undisturbed, or if the room needs any repairs.
 
Inside the room, everything seems to emerge from the wall and gives the impression that, on the guest's command, it could be stored on the wall. The bathroom is a single floor-to-ceiling structure; it is a monochromatic space.

Floor 2.- Norman Foster

Foster epitomizes the elegance of Hi-tech. Here he plays with shapes and materials to express luxury and sensuality but, above all, to get the client to disconnect from the environment of a big city like Madrid, creating a "perfect urban sanctuary". 
 
A sculpture by Chinese artist Zhan Wang welcomes guests in the hall, whose walls are covered in off-white leather. The walls of the corridor also stand out, as in some points they resemble giant translucent backlit glass lanterns, which reinforce the feeling of a very dynamic space. These walls are, precisely, the axis of the project because they penetrate the room, acting as a shower wall.
 
Foster flees from the ornate, in the case of the bedrooms, he chooses leather, in different textures and colors. The headboard of the bed is made of brown leather; the opposite, the wall hides the television and other services where he has opted for the white body, achieving a sense of warmth and privacy, which is reinforced by the oak wood floor.
 
A wide backlit onyx shelf, which also acts as a sink in the bathroom, extends through the space from wall to wall. In the bedroom, it becomes the desk, elegantly linking the bathroom and sleeping area.

Floor 3.- David Chipperfield

On this floor by David Chipperfield, the first thing the guest's attention is drawn to is a large circular Murano glass chandelier, which presides over the lobby. The hallway, painted entirely in black, gives a sense of depth and intimacy; triangular beams in the ceiling contribute to bringing that quality of spatial depth and continuity to the hallway.

In the bedrooms, the surprise is guaranteed. It is a different place, based on a very geometric concept of space. The entire room is tiled with terracotta pieces measuring 7 by 21 centimeters, some of them handmade. The spatial order continues in the desk, which occupies the same length as the bed, located next to it.  The bench and headboard are leather, also in black. Very simple. Above the bed, there is a piece in blue lacquered MDF that brings a touch of color to the rooms. The contrast of colors, basically black and white, and the simplicity of the space, provide the client with extra relaxation and achieve a very well-lit space.

Floor 4.- Plasma Studio

The lobby and the corridor form a three-dimensional space that leaves the viewer speechless, as it breaks the usual conception of space. Both are resolved with large stainless steel pieces and geometric shapes that evoke a spaceship. A play of light in different colors completes the project and reinforces the sensation of almost science fiction.
 
The same steel of the corridor gives shape to the shower, the bathroom, the bed headboard, and the desk, which run one after the other, organized on the same wall. The bathtub is made of glass, and the separator between the bathroom and the bedroom is made of glass and is supported by its structure. This is a young and dynamic space that challenges the guest to touch it, to discover every corner.

Floor 5.- Victorio & Lucchino

In the lobby, the walls are lacquered in black, the armchairs in velvet, and the floor in aged black stone. Two white marble sphinxes preside over this space. 

For the bedrooms, Victorio & Lucchino have opted for luxury and comfort. On the wall of the headboard hangs an exclusive and unrepeatable work for each room, created by the artist Sergio Cruz. The most unique are the fabrics proposed by the two couturiers: linen, velvet, and cotton, which have been used to create the bedspreads, curtains, and cushions of two very elaborate tones.
 
In the bathroom, comfort reigns again, and also the harmony between the bathtub, the washbasin, and the rest of the pieces, all in ceramic.

Floor 6.- Marc Newson

Marc Newson has opted for bright red lacquered wood for the walls of the lobby and corridors. The floor alternates a wool carpet with marble to envelop the client in a suggestive and modern atmosphere.

In the bedrooms, Newson combines gray and white in particular. The bed, in the center of the room, becomes a kind of island, an oasis isolated from the rest of the elements and surrounded by the leather used in the bed frame, as well as the headboard and bedside tables. The floor is made of wide-slat oiled oak, which adds a warm touch to the interior.
 
The Australian architect chose Statuario Venato marble, from the Carrara quarries, to design the bathroom. The marble is of a single piece and the grain is visible, absolute luxury for the guests.

Floor 7.- Ron Arad

Ron Arad's curved forms are already visible in the lobby, where a circular sofa appears.  The walls are adorned with twelve large LCD screens. In this way, the Israeli architect has managed to masterfully combine two premises in his project: rounded shapes and high tech. 

Ron Arad suggests a room concept in which rounded and bulbous shapes prevail. A continuous, curved wall, white in some rooms and bright red in others, acts as a central divider that separates the different uses of the space. Arad creates a circuit in which guests gradually discover each of the spaces. The round bed is very provocative and comfortable. There are no limits; it is like a dream world. The television is a large screen that unfolds from the ceiling.

In the bathroom, each space is made independent of the next by a wall divider. Despite the continuity, logical independence remains. The shower and toilet have stainless steel ceilings. The guest moves continuously through the space as if trying to find new forms at each corner.

Floor 8.- Kathryn Findlay

The lobby features a bench in the form of a small, bulbous-looking labyrinth. This is a project waiting for the guest to join in. Fiber-optic panels have been designed for the lobby, capturing the movements of the guests and then projecting a distorted image of them onto the panels made of colored dots. The ceiling is a stretched canvas that curves outward, creating a bulbous structure.

The most unique feature of the rooms is that Findlay refused to use walls or doors. Everything has a highly feminine feel to it, as the separation between spaces is done through curtains. The entire room is white and forms a single space. The bed is always located towards the back of the room and, in some cases, the architect has placed a single bed that does not touch the floor, as it is suspended from the ceiling through a steel structure; the headboard also acts as a desk. The television, placed above the bed, is aligned with the ceiling. The bathtub, round in shape, suggests sensual and relaxing baths to guests.

Floor 9.- Richard Gluckman

Gluckman's idea is inspired by the concept of "a box within a box" to surprise by its simple organization of space and luminosity, in addition to the absence of superfluous elements. Industrial materials such as aluminum, plastic, and glass are used in an unfamiliar way.
 
The lobby and corridors have an industrial look; fiber cement has been used on the ceiling and walls while the floor is covered with wool carpet. The only lighting in the hallway comes from the top of the room doors and the room numbers, illuminated with an LED on the floor. Gray predominates, typical of a factory area.
 
In the rooms, the aim is to achieve a simple decor, but with a touch of color. The most prominent feature is a translucent glass wall containing four methacrylate niches, in some allotments, it is blue in others yellow. The largest box houses the television; another is for the telephone which is also used as a desk.
 
The bathroom is a large glass box, with a sliding door that separates it from the bedroom by a white metal curtain. The floor and one of the walls of the bathroom are finished in Spanish granite; it is like taking an outdoor shower under a waterfall.

Floor 10.- Arata Isozaki

The foyer is a decagon painted in white with marble tiles, in stark contrast to the dark gray paint used in the corridors, as well as the black was chosen for the wool carpet. The effect is as if something hidden is waiting for guests after the white foyer, the aim being to provide a sense of tranquility and mental calm.
 
In the rooms by Arata Isozaki, every detail transports the guest to a typical Japanese room. The wooden panels on the large window facing the facade, known as shoji, are reminiscent of the screens used in traditional Japanese homes. The flat-screen television is mounted on steel panels, reminiscent of the altars in Japanese homes.

Isozaki has proposed a hinoki wood sink known for its light tones and a double shower. The floor is white marble.

Floor 11.- Javier Mariscal and Fernando Salas

Javier Mariscal and Fernando Salas seek to provoke different sensations with their graphic project by using many colors, especially on the floors of the rooms and walls, with which they manage to convey joy and imagination.

As soon as guests leave the elevator, Mariscal's Cactus sculpture appears in the lobby. Throughout the hallway, there are illuminated showcases that resemble transparent light boxes and display different objects also designed by Mariscal. The aim is to make the path to the rooms more inviting.
 
Inside the rooms, he has tried to convey "good vibes, a feeling of being in a comfortable space." Guests encounter an area dominated by the bathroom. The white Corian countertop has a dual function; while in the bathroom it is used as a sink, in the bedroom it becomes a piece of furniture, containing a bar, refrigerator, and audiovisual equipment.

Floor 12.- Jean Nouvel 

The French architect has designed twelve suites where two names are of particular importance to the concept and design: the photographer Araki and Fleischer.  As the original idea is that this floor is dedicated to pleasure, the French architect has decided to use the walls to display the work of these two photographers, who play with interesting images of the human body and geishas. Guests can choose between two colors and themes: black and white.

The Executive Suites feature a sliding panel system with floor and ceiling rails to allow guests to arrange the space as they wish; the guests themselves can act as architects, rearranging the area to suit their tastes. Perhaps they would like a large bathroom or a spacious living room. Panels make all this possible.

The Presidential Suites feature a room with a view of Madrid, a grand floor-to-ceiling window that looks out over the city, and the Madrid mountains.

Floor 13.- Jean Nouvel 

On the top floor, the hotel offers a restaurant, The Observatory, and a lounge bar, Skynight Lounge, with space for events.

A glass walkway connects the different spaces. A semicircle with a glass floor reveals the entire facade of the hotel down to the ground.
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Project team
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Teresa Sapey, John PawsonZaha Hadid, Norman Foster, David Chipperfield, Plasma Studio, Victorio & Lucchino, Marc Newson, Ron Arad, Kathryn Findlay, Richard Gluckman, Arata Isozaki, Javier Mariscal y Fernando Salas, Jean Nouvel.

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Dates
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2003 - 2005.

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Location
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Avenida de América, 41. Madrid, Spain.

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Photography
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David Spence, Valeria Ozuna.

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Zaha Hadid, (Bagdad, 31 October 1950 – Miami, 31 March 2016) founder of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004 and is internationally known for both her theoretical and academic work.

Each of her dynamic and innovative projects builds on over thirty years of revolutionary exploration and research in the interrelated fields of urbanism, architecture and design. Hadid’s interest lies in the rigorous interface between architecture, landscape and geology as her practice integrates natural topography and human-made systems, leading to experimentation with cutting-edge technologies. Such a process often results in unexpected and dynamic architectural forms.

Education: Hadid studied architecture at the Architectural Association from 1972 and was awarded the Diploma Prize in 1977.

Teaching: She became a partner of the Office for Metropolitan Architecture, taught at the AA with OMA collaborators Rem Koolhaas and Elia Zenghelis, and later led her own studio at the AA until 1987. Since then she has held the Kenzo Tange Chair at the Graduate School of Design, Harvard University; the Sullivan Chair at the University of Illinois, School of Architecture, Chicago; guest professorships at the Hochschule für Bildende Künste in Hamburg; the Knolton School of Architecture, Ohio and the Masters Studio at Columbia University, New York. In addition, she was made Honorary Member of the American Academy of Arts and Letters, Fellow of the American Institute of Architecture and Commander of the British Empire, 2002. She is currently Professor at the University of Applied Arts in Vienna, Austria and was the Eero Saarinen Visiting Professor of Architectural Design at Yale University, New Haven, Connecticut.

Awards: Zaha Hadid’s work of the past 30 years was the subject of critically-acclaimed retrospective exhibitions at New York’s Solomon R. Guggenheim Museum in 2006, London’s Design Museum in 2007 and the Palazzo della Ragione, Padua, Italy in 2009. Her recently completed projects include the MAXXI Museum in Rome; which won the Stirling award in 2010. Hadid’s outstanding contribution to the architectural profession continues to be acknowledged by the most world’s most respected institutions. She received the prestigious ‘Praemium Imperiale’ from the Japan Art Association in 2009, and in 2010, the Stirling Prize – one of architecture’s highest accolades – from the Royal Institute of British Architects. Other recent awards include UNESCO naming Hadid as an ‘Artist for Peace’ at a ceremony in their Paris headquarters last year. Also in 2010, the Republic of France named Hadid as ‘Commandeur de l’Ordre des Arts et des Lettres’ in recognition of her services to architecture, and TIME magazine included her in their 2010 list of the ‘100 Most Influential People in the World’. This year’s ‘Time 100’ is divided into four categories: Leaders, Thinkers, Artists and Heroes – with Hadid ranking top of the Thinkers category.

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Norman Foster is considered by many to be the most prominent architect in Britain. He won the 1999 Pritzker Architecture Prize and the 2009 Príncipe de Asturias de las Artes Prize.

Lord Foster rebuilt the Reichstag as a new German Parliament in Berlin and designed a contemporary Great Court for the British Museum. He linked St. Paul's Cathedral to the Tate Modern with the Millennium Bridge, a steel footbridge across the Thames. He designed the Hearst Corporation Building in Manhattan, at 57th Street and Eighth Avenue.

He was born in Manchester, England, in 1935. Among his firm’s many other projects are London’s City Hall, the Bilbao Metro in Spain, the Canary Wharf Underground Station in London and the renovated courtyard of the Smithsonian American Art Museum and National Portrait Gallery in Washington.

In the 1970s, Lord Foster was one of the most visible practitioners of high-tech architecture that fetishized machine culture. His triumphant 1986 Hong Kong and Shanghai bank building, conceived as a kit-of-parts plugged into a towering steel frame, was capitalism's answer to the populist Pompidou Center in Paris.

Nicolai Ouroussoff, The Times’s architecture critic, has written that although Lord Foster’s work has become sleeker and more predictable in recent years, his forms are always driven by an internal structural logic, and they treat their surroundings with a refreshing bluntness.

Awarded the Prince of Asturias of the Arts 2009.

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David Chipperfield was born in London in 1953 and studied architecture at the Kingston School of Art and the Architectural Association School of Architecture in London before working at the practices of Douglas Stephen, Richard Rogers and Norman Foster.

In 1985 he founded David Chipperfield Architects, which today has over 300 staff at its offices in London, Berlin, Milan and Shanghai.

David Chipperfield has taught and held conferences in Europe and the United States and has received honorary degrees from the universities of Kingston and Kent.

He is a member of the Royal Institute of British Architects (RIBA) and an honorary fellow of both the American Institute of Architects (AIA) and the Bund Deutscher Architekten (BDA). In 2009 he was awarded the Order of Merit of the Federal Republic of Germany and in 2010 he received a knighthood for services to architecture in the UK and Germany. In 2011 he received the RIBA Royal Gold Medal for Architecture and in 2013 the Praemium Imperiale from the Japan Art Association, while in 2021 he was appointed a member of the Order of the Companions of Honour in recognition of a lifetime’s work.

In 2012 he curated the 13th International Architecture Exhibition of the Venice Biennale.

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Ron Arad received his training from the Bezalel Academy of Art and Design, in Jerusalem, and the Architectural Association School of Architecture, in London. In 1981 he founded the One Off design and production studio with Caroline Thorman and in 1989 he created the Ron Arad architecture and design studio. He has also been Professor of Design Products at Royal College of Art in London from 1998 to 2009.

Ron Arad has exhibited his work at galleries and museums such as the Victoria and Albert Museum in London, Centre Georges Pompidou in París, MoMA (Museum of Modern Art) in New York and Barbican Art Gallery in London.

Photography © John Davis.

 

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Arata Isozaki, (born in 1931 in Oita Prefecture - d. Dec 28th, 2022 in Okinawa, Japan), Isozaki is a world-renowned and one of Japan’s leading architects. He established Arata Isozaki & Associates in 1963. His representative architectural works include Oita Prefectural Library (present Art Plaza), The Museum of Modern Art, Gunma, Art Tower Mito, Los Angeles Museum of Contemporary Art, Nara Centennial Hall, Akiyoshidai International Art Village, Shanghai Himalaya Center, Qatar National Convention Center.

He is the recipient of the Annual Prize, Architectural Institute of Japan, for the Ōita Prefectural Library and The Museum of Modern Art, Gunma (1967 and 1975 respectively, Japan), L’Ordre des Arts et des Lettres (1997 Officier, France), RIBA Gold Medal for architecture (1986 United Kingdom), Leone d’Oro, Venice Architectural Biennale, as commissioner of Japanese Pavilion (1996 Italy), Gran Cruz de la Orden del Mérito Civil (1997 Spain), Ordine al Merito della Repubblica Italiana (2007 Italy), and The Lorenzo il Magnifico Lifetime Achievement Award, Florence Biennale (2017). He was an honorary member of the Royal Academy of Arts (1994) and the American Academy of Arts and Letters (1998), and a member of the Japan Arts Academy (2017). He was appointed to the first Pritzker Prize Jury in 1979 and continued on as a member for five additional years.

Solo exhibitions featuring the work of Isozaki have included Arata Isozaki: Architecture 1960-1990 at the Museum of Contemporary Art, Los Angeles (California, USA) and Tokyo Station Gallery (Tokyo, Japan); Arata Isozaki: Works in Architecture at the Brooklyn Museum (New York, USA), Galleria D’ Arte Moderna, Comune di Bologna (Bologna, Italy), The Netherlands Architecture Institute (Rotterdam, The Netherlands), The National British Architecture Institute (London, United Kingdom), Miro Museum (Barcelona, Spain) and Moni Lazariston (Thessaloniki, Greece); Arata Isozaki – Electric Labyrinth at Castello di Rivoli, Museo d’Arte Contemporanea (Torino, Italy) and Serralves Museum of Contemporary Art (Porto, Portugal); and Arata Isozaki UNBUILT at the Central Academy of Fine Arts (Beijing, China), Shanghai Urban Planning Exhibition Centre (Shanghai, China) and Guangdong Museum of Art (Guangzhou, China).

Isozaki has served as a visiting professor at several U.S. universities including Columbia University, New York (New York, USA); Harvard University (Cambridge, MA, USA) and Yale University (New Haven, Connecticut, USA). He is based in Okinawa with offices operating in Japan, China, Italy and Spain.

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Jean Nouvel, (born August 12, 1945) is a French architect. Nouvel studied at the École des Beaux-Arts in Paris and was a founding member of Mars 1976 and Syndicat de l'Architecture. He has obtained a number of prestigious distinctions over the course of his career, including the Aga Khan Award for Architecture (technically, the prize was awarded for the Institut du Monde Arabe which Nouvel designed), the Wolf Prize in Arts in 2005 and the Pritzker Prize in 2008.

Nouvel was awarded the Pritzker Prize, architecture's highest honour, in 2008, for his work on more than 200 projects, among them, in the words of The New York Times, the "exotically louvered" Arab World Institute, the bullet-shaped and "candy-colored" Torre Agbar in Barcelona, the "muscular" Guthrie Theater with its cantilevered bridge in Minneapolis, and in Paris, the "defiant, mysterious and wildly eccentric" Musée du quai Branly (2006) and the Philharmonie de Paris (a "trip into the unknown" c. 2012).

Pritzker points to several more major works: in Europe, the Cartier Foundation for Contemporary Art (1994), the Culture and Convention Center in Lucerne (2000), the Opéra Nouvel in Lyon (1993) , Expo 2002 in Switzerland and, under construction, the Copenhagen Concert Hall and the courthouse in Nantes (2000); as well as two tall towers in planning in North America, Tour Verre in New York City and a cancelled condominium tower in Los Angeles. International cultural projects such as the Abu Dhabi Louvre, the Philharmonic Hall in Paris, the Qatar National Museum in Doha, or the Serpentine Gallery Pavilion 2010 in London.

In its citation, the jury of the Pritzker prize noted:

Of the many phrases that might be used to describe the career of architect Jean Nouvel, foremost are those that emphasize his courageous pursuit of new ideas and his challenge of accepted norms in order to stretch the boundaries of the field. [...] The jury acknowledged the ‘persistence, imagination, exuberance, and, above all, an insatiable urge for creative experimentation’ as qualities abundant in Nouvel’s work.

Among his principal completed projects, we find the Arab World Institute in Paris, the Cartier Foundation and the Quai Branly museum in Paris, the Culture and Congress Center KKL in Lucerne, the extension of the Queen Sofia Arts Center in Madrid, the Guthrie Theater in Minneapolis, the Philharmonic of Paris…
 
Among the projects currently under studies or under construction: the “53W53, Tour de Verre” integrating the extension of the MoMA galleries in New York, the residential towers “Le Nouvel” in Kuala Lumpur, “Anderson 18” and “Ardmore” in Singapore and “Rosewood” in São Paulo, the office towers “Hekla” and “Duo” in Paris, the cultural complex “The Artists’ Garden” in Qingdao or the National Art Museum of China NAMOC in Beijing… The design of the Louvre Abu Dhabi began in 2006 with Jean Nouvel’s Partner Architect Hala Wardé.
 

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Published on: September 23, 2021
Cite: "Architectural Vademecum. Hotel Puerta América in the VII edition of Open House Madrid" METALOCUS. Accessed
<https://www.metalocus.es/en/news/architectural-vademecum-hotel-puerta-america-vii-edition-open-house-madrid> ISSN 1139-6415
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